Your Financial Practice as Hero: Leveraging Privacy and Security to Increase Your Profits
Watch John get playful with the audience as he trains on turning this crime into loyal customers.
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Speaking Presentation by John Sileo
No one is in a better position to educate individuals about protecting private identity assets than the financial industry, whether bankers, brokers, agents, accountants or full-fledged advisors. Not only do you have the “financial ear” of your clients, you also have a moral responsibility to protect them against financial crimes like identity theft, financial fraud and privacy over-exposure.
Here’s the good news: by educating your customers or members about how to protect themselves against all of the financial crimes enabled by the surveillance economy, your practice benefits at the bottom line.
Not only do you protect your clients, you become the profitable hero when you:
- Leverage privacy education to develop more loyal customers
- Raise effective barriers to customer defection
- Increase share-of-wallet through prevention
- Lower your fraud-loss by preventing victimization of your clients