Pre-Event Promotional Materials
Short Bio for Event Materials: John Sileo’s identity was stolen and used to embezzle $300,000 from his clients. The exposure destroyed John’s career and consumed two years of his life as he fought to stay out of jail. Combining real-world experience with years of study, John became an award-winning author and leading expert on cyber security, identity theft and data privacy. John is CEO of The Sileo Group, a data security think tank that helps organizations protect the information that drives their profits. His body of work includes engagements with the Pentagon, USA Today, Visa, 60 Minutes, Homeland Security, Rachael Ray, Schwab and organizations of all sizes. John graduated with honors from Harvard University and spends his free time with his remarkable wife and two highly spirited daughters.
Speaker Photo: Click Here for Hi-Resolution Image
- Travel: John’s Business Manager will book all flights to and from the event, as John generally flies from one event to the next before returning home.
- Hotel: Hotel reservations are generally organized by the client on a master account, preferably at the same hotel where the meeting is to be held (if applicable). Please guarantee the room for late arrival and have it billed to your master account. John requests up to two nights hotel to ease travel on domestic trips and three nights internationally. Please check with his business manager to confirm which night(s) he will be staying.
- Ground Transport: John loves having a driver meet him in baggage claim, but is also willing to utilize Uber or a taxi.
- Pre-Event Conference Call: a few weeks prior to the event we will want to discuss final logistics (handouts, A/V check, book sales, travel and lodging plans, etc.). Please be ready to provide the name and phone number of John’s A/V contact person as well as an A/V check time.
- Recording & Streaming: We encourage professional audio/video taping of John’s work as well as webcast streaming. If you are planning on taping and have not yet discussed this with Sileo, please contact us on 303-777-3221 immediately about licensing fees and requirements.
- Handouts Pre-Distributed: Please have handouts copied and placed on each audience member’s seat or at their table before the presentation begins as John refers to them during the presentation. Printable PDF Handout. This allows John to send free follow-up materials.
- Book-signing Table: If you are having John sign copies of his award-winning book, please have a book-signing table set up so that it is in the flow of audience members as they leave the event room. Please assign someone to make sure the books have been picked up from their delivery location (warehouse, front desk, your offices). Your main contact person will receive a confirmation email when the books have arrived. Having a staff member on hand to help with collecting payments (if you have not pre-purchased copies) greatly speeds up the process.
- Follow-on Educational Materials: Interested in extending your attendee’s education beyond the event? Ask us about John’s series of video tips reinforce key learnings and keeps your audience up to date on the latest cybersecurity threats and solutions.
- Introduction: Please contact us for an introduction that can be read before John comes up on stage.
Audio Visual & Room Setup (PDF VERSION)
- An Empty Room During A/V Check: Because many of John’s slides and videos reveal the stories that he uses to engage the audience (and surprise them), there should be no attendees in the room during his A/V check. Event staff, emcees, A/V teams and client leadership are welcome to be there. The A/V check should be at least 75 minutes in advance of John going on stage or attendees entering the room. Please note that the initial set up of projector and screen must be done prior to John’s arrival, as his check will take an additional 60 minutes before audience members are present.
- Seating Arrangements are Critical: If feasible, please seat audience members as close to the stage as possible so that John can interact with them easily. There is a great deal of energy lost in “Death Valley”, the gaping distance between the edge of the stage and the front row. A front row that is 10 feet away from the stage is twice as good as a front row 20 feet back from the platform. Auditorium seating tends to work the best if it fits with your needs. TOO GREAT A DISTANCE FROM THE STAGE TO THE AUDIENCE IS THE #1 EVEN PRODUCTION MISTAKE WE HAVE WITNESSED AT MORE THAN 1,000 EVENTS.
- Stage Setup & Lighting: For audiences over 100 people, a well-lit stage or riser will make viewing easier for audience members sitting in the back. Please provide as much natural light as possible in the room as John moves throughout the audience. The riser should NOT be placed in the corner of the room with the presentation screen in the middle. For optimal stage and seating design, please ask for our opinion. John will not use a lectern and it generally hinders interaction. If the lectern is being used by other presenters, putting it to one side is optimal. John prefers to have a small, sturdy table on stage to set notes, props, water, etc.
- A Wireless Lapel Microphone: John uses his hands throughout the presentation and walks around the audience, so handheld/wired microphones don’t work. Over the ear microphones also do not work for John.
- An LCD Projector: John needs an LCD projector to project slides. He prefers an HDMI connection to maximize screen resolution, but at a minimum, must have a VGA output to connect with his Apple VGA dongle, which he will provide.
- Presenting from His Own Mac Computer: Because of copyright restrictions, proprietary presentation software, customized fonts and high-res, multi-gigabyte videos, John must deliver his presentation from his own Mac computer, which is optimized for best performance. It is not feasible to send or transfer this information to client computers or a USB drive.
- His Computer on Stage: Because he switches between software programs throughout the presentation it does not work if his computer is located behind the stage or at the back of the room at an A/V table. He must have access on the stage. If John’s presentation falls directly after another presentation with no break time, please coordinate logistics with us in the case that the previous presenter needs their laptop on stage as well. We can give suggestions on connecting to a video switcher for immediate transition between the two presentations. John appreciates a confidence monitor, but because his computer is on stage with him, does not require it.
- 16:9 Aspect Ratio: John’s presentation is NOT 4:3 (the old standard). His slides are designed for 1920X1080 resolution and look best when displayed on a screen optimized for 16X9 (you’re a/V contact will know exactly what this means). Letterboxing of the presentation is acceptable, if necessary.
- Mini-Jack Audio hookup: John’s presentation does have embedded videos and music, so please include a mini-jack sound hookup that connects to the main sound system as part of your A/V requirements with the conference center. This should be in addition or as backup to HDMI sound, which isn’t always reliable.
Please contact us on 303-777-3221 for any further A/V discussion. Otherwise, John’s Business Manager will contact you to schedule a logistics call a few weeks prior to the event. Thank you.