10:33 am
What began in early 2009 as a free ‘information network’ that offers users the ability to microblog may have already reached the top. A new CNN article discusses how the number of Twitter users has flattened out and even deccreased recently. In July 2009, the site had 21.2 million users which dropped to 19.9 users only 5 months later in December.
Some believe this slump is due to Twitter’s inability to keep up with its users and others are finding the site less and less useful. Perhaps people are less inclined to put so much personal information on the World Wide Web, knowing that everything you post is public, permanent and exploitable. Or maybe we’re just tired of seeing how boring the average person’s day is.
Click Here to read this entire article.
John Sileo became one of America’s leading Social Networking Speakers & Identity Theft Expert after he lost his business and more than $300,000 to identity theft and data breach. His clients include the Department of Defense, Pfizer and the FDIC. To learn more about having him speak at your next meeting or conference, contact him by email or on 800.258.8076.
1:51 pm
If it seems too good to be true, it probably is. 
That is the best way to Think Like A Spy and be alert of Social Engineers that are trying to manipulate you. With such a gloomy economy and many people without work, offers for fast cash and huge discounts become more and more attractive. Most of these Identity Theft cases use the technique of Social Engineering.
Social Engineering is the act of manipulating people into performing actions or divulging confidential information by playing on their human emotions. The term typically applies to deception for the purpose of information gathering, fraud, or computer system access; in most cases the attacker never comes face-to-face with the victim. These days most thieves can nab your identity over the phone, mail, email, and through social networking sites such as Facebook and Twitter.
While some schemes scam you into giving out social security numbers, bank account numbers or other confidential identity pieces, others are as simple as a pickpocket distracting you emotionally while another thief steals your wallet or purse. Here are what a few of the most widely used savvy cyber attacks look like:
- Phony charitable phishing scams, many of which are designed to look as if they come from real charities. Always enter in the exact URL for the Charity that you wish to donate to rather than clicking on a link.
8:09 am
Facebook safety has a direct correlation to your business’s bottom line.
Facebook, and social networking sites in general, are in an awkward stage between infancy and adulthood – mature in some ways, helpless in others. On the darker side of sites like Facebook, LinkedIn and Twitter, scammers and identity thieves are drooling at the sight of this unchecked data playground. In contrast, most social networkers are addicted to all of the friendships they are creating and renewing.
There is no denying that Facebook and other social networking sites have a very luring appeal. You can sit in the comfort of your own home and suddenly have a thriving social life. You can look up old friends, make new ones, build business relationships and create a profile for yourself that highlights only your talents and adventures while conveniently leaving out all your flaws and troubles. It is easy to see why Facebook has acquired over 200 million users worldwide in just over five years. Which is why Facebook safety is still so immature: Facebook’s interface and functionality has grown faster than security can keep up.
Unfortunately, most people dive head first into this world of social connectedness without thinking through the ramifications of all the personal information that is now traveling at warp speed through cyberspace. It’s like being served a delicious new drink at a party, one that you can’t possibly resist because it is so fun and tempting and EVERYONE is having one. The downside? Nobody is thinking about the information hangover that comes from over-indulgence: what you put on the Internet STAYS on the internet, forever. And sometimes it shows up on the front page of the Wall Street Journal, in the hands of a prospective employer or your boss’s inbox. All of the personal information that is being posted on profiles — names, birth dates, kids’ names, photographs, pet’s names (and other password reminders), addresses, opinions on your company, your friends and your enemies — all of it serves as a one-stop shop for identity thieves. It’s all right there in one neat little package and all a scammer has to do to access it is become your “friend”.
Follow these Five Facebook Safety Tips and save yourself the trouble…