4:22 pm

Statistics can be dry but these figures could prompt you to zealously guard your most valuable asset, your identity. According to Javelin Strategy and Research, Identity Fraud continues to rise, but mean customer costs and resolution time have decreased. In their latest 2010 Identity Fraud Survey Report they found that Identity fraud has risen to 11.1 MILLION US victims, which is up 12% from 9.9 MILLION in 2008. That is a significant climb.
4.81 % of the US population is a victim of Identity Fraud.
The total fraud amount in 2009 reached 54 BILLION dollars, which is up from 48 BILLION dollars in 2008.
Consumers who monitor their accounts electronically have shorter detection times and their consumer costs are over 50% less.
Social Security Number thefts remain the top breached data and one of the most difficult frauds to detect.
The risk of Identity Theft through social networking has nearly doubled in the last year.
Small Business owners suffer from Identity Fraud at one-and-a-half times the rate of all other adults.
What Can we learn from these new statistics?
To prevent identity theft, it’s imperative that you think critically about what you share freely over the internet and through social networking sites. What you post is permanent, public, and exploitable. Also, remember that early detection of Identity fraud is key to a swift recovery. Electronically monitor your accounts and be aware of what is on your credit report.
2:46 pm
The New York Times recently published an article that discusses the severe changes Facebook has made to privacy settings. This is the last post on these changes and each post gives you details on how to manage these new settings so that you can gradually accumulate your Facebook Privacy.
What Can Google See? (Keep Your Data Off the Search Engines)
When you visit Facebook’s Search Settings page, a warning message pops up. Apparently, Facebook wants to clear the air about what info is being indexed by Google. The message reads:
There have been misleading rumors recently about Facebook indexing all your information on Google. This is not true. Facebook created public search listings in 2007 to enable people to search for your name and see a link to your Facebook profile. They will still only see a basic set of information.
While that may be true to a point, the second setting listed on this Search Settings page refers to exactly what you’re allowing Google to index. If the box next to “Allow” is checked, you’re giving search engines the ability to access and index any information you’ve marked as visible by “Everyone.” As you can see from the settings discussed above, if you had not made some changes to certain fields, you would be sharing quite a bit with the search engines…probably more information than you were comfortable with. To keep your data private and out of the search engines, do the following:
3:48 pm
The New York Times recently published an article that discusses the severe changes Facebook has made to privacy settings. This is the second post on these changes and each post will give you details on how to manage these new settings so that you can gradually accumulate your Facebook Privacy.
Who Can See Your Personal Info?
Facebook has a section of your profile called “personal info,” but it only includes your interests, activities, and favorites. Other arguably more personal information is not encompassed by the “personal info” setting on Facebook’s Privacy Settings page. That other information includes things like your birthday, your religious and political views, and your relationship status.
After last month’s privacy changes, Facebook set the new defaults for this other information to viewable by either “Everyone” (for family and relationships, aka relationship status) or to “Friends of Friends” (birthday, religious and political views). Depending on your own preferences, you can update each of these fields as you see fit. However, we would bet that many will want to set these to “Only Friends” as well. To do so:
- From your Profile page, hover your mouse over the Settings menu at the top right and click “Privacy Settings” from the list that appears.
- Click “Profile Information” from the list of choices on the next page.
10:50 am
The New York Times recently published an article that discusses the severe changes Facebook has made to privacy settings. Each post will give you details on how to manage these new settings and I will break these three topics up so that you can gradually accumulate your Facebook Privacy.
Who Can See The Things You Share? (Status Updates, Photo, Videos, etc.)
Probably the most critical of the privacy changes was the change made to status updates. Although there’s now a button beneath the status update field that lets you select who can view any particular update, the new Facebook default for this setting is “Everyone.” And by everyone, they mean everyone.
If you accepted the new recommended settings then you voluntarily gave Facebook the right to share the information about the items you post with any user or application on the site. Depending on your search settings, you may have also given Facebook the right to share that information with search engines, too.
To change this setting back to something of a more private nature, do the following:
- From your Profile page, hover your mouse over the Settings menu at the top right and click “Privacy Settings” from the list that appears.
- Click “Profile Information” from the list of choices on the next page.
4:11 pm
Understand the new Facebook homepage and know your settings.
The new layout of Facebook’s homepage had some major navigational and privacy setting changes. You may find it harder to find a link that used to be there or find new features that you haven’t seen, but there are some key components to the new Facebook Homepage. As Facebook illustrates in their new homepage tour, there are 6 core components of the new home page: requests and notifications, news feed, bookmarked applications, online friends, account privacy and settings, birthday and event reminders, and Facebook chat.

Take 5 minutes to view the facebook homepage tour and review your privacy settings. While these three settings are very critical, they’re by no means the only privacy settings worth a look. You may think these sorts of items aren’t worth your time now, the next time you lose out on a job because the hiring manager found some inappropriate pictures or saw something inappropriate a friend posted on your wall, you may have second thoughts. But why wait until after a storm to buy an umbrella?
Visit the Facebook Help Page for more information on your privacy settings.
9:11 am
Yesterday, Google revealed its new social networking tool, Google Buzz. This is a new way to see status messages, picture updates, and Buzz messages of your friends straight through your Gmail account. In some respects, it is very similar to tweets and Facebook status updates, but with the technology and cross-promotion that only Google can deliver. Just as Facebook has tried to combine social media (profiles, messages, pictures, status updates) in one place, Google is attempting to do the same with your email inbox.
What can seem like an innocent way to update friends, if not used correctly, can post personal and seemingly private information in both the public stream and for those in your geographic vicinity. Read more about Google Buzz and Your Privacy Settings here.
PC World has written an article discussing the the most pressing questions about Google Buzz. It touches on things like how advertisements will be targeted to you based upon your status updates. I can only imagine that this would be very similar to how they currently use the content of your email messages to place targeted ads on your gmail screen.
As with any social networking site, be vigilant, as what you post can be made public, not only to your close friends, but to the world. With any social media the main privacy issue to remember is that all posts are public, permanent, and exploitable.
10:33 am
What began in early 2009 as a free ‘information network’ that offers users the ability to microblog may have already reached the top. A new CNN article discusses how the number of Twitter users has flattened out and even deccreased recently. In July 2009, the site had 21.2 million users which dropped to 19.9 users only 5 months later in December.
Some believe this slump is due to Twitter’s inability to keep up with its users and others are finding the site less and less useful. Perhaps people are less inclined to put so much personal information on the World Wide Web, knowing that everything you post is public, permanent and exploitable. Or maybe we’re just tired of seeing how boring the average person’s day is.
Click Here to read this entire article.
John Sileo became one of America’s leading Social Networking Speakers & Identity Theft Expert after he lost his business and more than $300,000 to identity theft and data breach. His clients include the Department of Defense, Pfizer and the FDIC. To learn more about having him speak at your next meeting or conference, contact him by email or on 800.258.8076.
7:05 pm

Mark Zuckerberg, CEO of Facebook, was interviewed just last week by Mike Arrington, co-founder of TechCrunch. They discussed privacy and how Facebook is looking to move forward in the future. Zuckerberg made some really interesting comments on Facebook, but I think the most prevalent to Identity Theft would be what he said on the progression of information sharing.
“People have really gotten comfortable, not only sharing more information and different kinds, but more openly and with more people.”
Zuckerberg also said that when Facebook began most people thought: why would I put any information on the internet at all? Now most users don’t think twice about privacy before making posts. Due to the Privacy changes Facebook made in December, your name, profile picture, gender, current city, networks, Friends List, and all the pages you subscribe to are now publicly available information on Facebook. Many people feel that this is a contradiction to what Zuckerberg had said before — that Facebook privacy controls are “the vector around which Facebook operates.” With more than 350 million users on Facebook, privacy is more important than ever.
It is also imperative that we all understand that we don’t have to share that information. It isn’t just Facebook’s responsibility to look after our privacy, it is ours as well.
1:42 pm
Tareq and Michaele Salahi — Washington socialites are not just known for their possible roles in the upcoming “The Real Housewives of Washington,” but for being seen arriving at the White House State Dinner. The problem was that they weren’t on the guest list, but managed to work their way inside what is supposed to be the most secure party.
The couple took to Facebook to document their party-crashing, and on Wednesday, Michaele Salahi’s Facebook page included photos of the couple at the dinner. The Salahis weren’t exposed until journalists caught sight of pictures showing the Salahis posing with President Barack Obama, Vice President Joe Biden and others. In the aftermath, the security breach looked more like a publicity stunt than a security threat. The Secret Service admitted that they did not verify at each checkpoint that this couple was on the invitation list. In other words, they missed the second cardinal rule of security, Verify.
News stories like this bring Facebook Privacy into the spotlight once again. Facebook is becoming used more and more in legal cases and as evidence for both the prosecution and the defense. Last month, Facebook was used to prove that a crime suspect was posting a status message from his father’s apartment in Harlem and not mugging a victim at gun-point. The charges were immediately dropped.
7:15 am
During a time when rules, laws and privacy settings are having trouble keeping up with technology, Facebook is having trouble keeping up with their ever growing population. Recently topping 350 million users, Facebook is scrambling to satisfy them all. Recently, Mark Zuckerberg, the CEO of Facebook, posted an open letter on the website discussing changes to the Facebook privacy setting that they are implementing to help make their users data less public. Take a minute to read the full article and protect your profile.
John Sileo became America’s leading Identity Theft Speaker & Expert after he lost his business and more than $300,000 to identity theft and data breach. His clients include the Department of Defense, Pfizer and the FDIC. To learn more about having him speak at your next meeting or conference, contact him by email or on 800.258.8076.