FTC Red Flags Rule: Is Your Business Ready?
FTC Red Flags Rule Goes into Effect June 1st, 2010
The FTCÂ will begin enforcing the Red Flag Rule on June 1st, which states that certain businesses and creditors must help fight identity theft as well as create an identity theft prevention plan. This applies to a very broad class of businesses: those defined as “financial institutions” and those that extend any type of credit to their customers.
In other words, if you don’t receive cash the moment you deliver your product or service to your customer, your business most likely falls under the umbrella of the Red Flags Rule. If you do any billing after the fact (i.e., accounts receivable), you are considered a creditor, and therefore in the group of companies governed by Red Flags.
This includes:
- Any Business that Extends Credit
- All Banks
- Most Brokerage Firms
- Credit Card Companies
- Mortgage Lenders
- Non Traditional lenders (utilities, dealerships, health care providers)
Building an Identity Theft Prevention Plan
According to the FTC, the identity theft prevention plan consists of four main parts:
- Identification: The plan needs to provide a process to identify patterns, activities or transactions (i.e. red flags, hence the name) that appear to be leading to identity theft.
- Detection: The plan needs to specifically call out processes and procedures that will be used to detect the previously defined red flags.



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