To go directly to placing a security freeze on your 3 bureau accounts, page down to the bottom section.

Every time you establish new credit (e.g., open up a new credit card, store account or bank account, finance a car or home loan, etc.), an entry is created in your credit file which is maintained by companies like Experian, Equifax and TransUnion (listed below). The trouble is, with your name, address and social security number, an identity thief can pretend to be you and can establish credit (i.e., spend your net worth) in your name.

A credit freeze is simply an agreement you make with the three main credit reporting bureaus (Experian, Equifax and TransUnion – listed below) that they won’t allow new accounts (credit card, banking, brokerage, loans, rental agreements, etc.) to be attached to your name/social security number unless you contact the credit bureau, give them a password and allow them to unfreeze or thaw your account for a short period of time. Yes, freezing your credit takes a bit of time (maybe an hour of work), can be a little inconvenient when you want to set up a new account (that said, let’s face it, businesses want to make it as easy as possible to unfreeze your credit because they benefit when you set up new accounts and spend more money) and it can cost a few dollars (generally about $10 to unfreeze, a small price compared to the recovery costs of identity theft). And it is worth it! It’s like putting locks on your doors.

Since all states don’t allow you, by law, to freeze your credit, the three credit reporting bureaus have begun to offer credit freezes on a national basis. This is a major step forward in the prevention of identity theft, even if they are offering it for profit reasons (they make money every time you freeze/unfreeze your credit). If your state does not currently offer credit freezes by law, you can now apply with each credit reporting bureau individually. Regardless of where you live, freeze your credit today.A credit freeze doesn’t affect your existing credit – it doesn’t freeze credit cards, bank accounts or loans you already have. It only freezes access to your account unless someone has a password to get in. It’s like having a PIN number on your ATM card. It also doesn’t lower (or raise) your credit score.

Equifax Credit Freeze
P.O. Box 105788 Atlanta, Georgia 30348
Toll-Free: 1.800.685.1111

TransUnion Credit Freeze
Fraud Victim Assistance Department P.O. Box 6790 Fullerton, CA 92834
Toll-Free: 1.888.909.8872

Experian Credit Freeze
P.O. Box 9554 Allen, TX 75013
Toll-Free: 1.888.397.3742

John Sileo is an award-winning author and international speaker on the dark art of deception (identity theft, data privacy, social media manipulation) and its polar opposite, the powerful use of trust, to achieve success. He is CEO of The Sileo Group, which advises teams on how to multiply performance by building a culture of deep trust. His clients include the Department of Defense, Pfizer, the FDIC, and Homeland Security. Sample his Keynote Presentation (he shares how he lost $300,000, 2 years and his business to data breach) or watch him on Anderson Cooper, 60 Minutes or Fox Business. 1.800.258.8076.

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By Kevin Torres, 9News

AURORA – Five of Aurora’s most powerful politicians found out how vulnerable they truly are. They’ve joined a long list of people who have fallen victim to identity theft.

The city councilors thought they were alone, until they heard from their colleagues at a council meeting.

“It was kind of a relief when I found it was a council thing and not me personally,” said Councilor Molly Markert.

Markert and four other councilors received bills for items they never even purchased, including electronic devices.

If there was ever an expert on identity theft, John Sileo would certainly be high on the list.

He’s written a few books on the issue and even does work for the Department of Defense and Homeland Security.

Sileo says the thief or thieves likely cracked the councilors’ codes by one of two ways.

“It’s either an inside job which is someone got paid to funnel information out, or, the second way is their systems were hacked in to, it’s also very common,” Sileo said.

Read the full Aurora City Council Identity Theft Story.

John Sileo is America’s leading keynote speaker on identity theft, social media privacy and trust building. His clients include the Department of Defense, Homeland Security, the FDIC, Pfizer and organizations of all sizes. Learn more at ThinkLikeASpy.com.

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During a recent 60 Minutes interview, I was asked off camera to name the Achilles’ heel of an entire country’s data security perspective; what exactly were the country’s greatest weaknesses. The country happened to be New Zealand, a forward-thinking nation smart enough to take preventative steps to avoid the identity theft problems we face in the States. The question was revealing, as was the metaphor they applied to the discussion.

Achilles, an ancient Greek superhero — half human, half god — was in the business of war. His only human quality (and therefore his only exploitable weakness) was his heel, which when pierced by a Trojan arrow brought Achilles to the ground, defeated. From this Greek myth, the Achilles’ Heel has come to symbolize a deadly weakness in spite of overall strength; a weakness that can potentially lead to downfall. As I formulated my thoughts in regard to New Zealand, I realized that the same weaknesses are almost universal — applying equally well to nations, corporations and individuals.

For starters, let’s assume your business is strong, maybe even profitable in these tough economic times. In the spirit of Sun Tzu and The Art of War, you’ve dug in your forces, preparing for a lengthy battle: you’ve reduced costs, maximized your workforce, and focused on your most profitable strategies. As your competitors suffocate under market pressure, you breathe stronger as a result of the exercise. But like Achilles, your survival through adversity blinds you and even conditions you to ignore pending threats. You begin to think that your overall strength translates into an absence of weaknesses; and in general, you might be right. But Achilles didn’t die because of his overall strength, which was significant; he died because he ignored critical details. What details are you and your company ignoring?

Information, like Achilles himself, is power. And maintaining control and ownership of your information is quite possibly the most threatening Achilles’ heel any data-reliant business faces. Companies that don’t actively take control of their data are prime targets for identity theft, social engineering, data breach, corporate espionage, and social media exploitation. Regardless of your title, you have a great deal to learn from Achilles’ mistakes, and a significant opportunity to protect your own corporate heel.

Achilles 3 Fatal Mistakes and How to Avoid Them

Admit Your Vulnerabilities. Achilles forgot that he was human, failing to take inventory of his weakness in spite of superior strength. Though his faults were limited — a small tendon at the base of his foot — his failure to protect himself in the right spots proved fatal. When protecting data, it is imperative to understand that your greatest vulnerabilities lie with the people inside of your company. No matter how secure your computer systems, no matter how much physical security you deploy, humans will always be your weakest link. The more technological security you implement, the quicker data thieves will be to attempt to socially engineer those inside your company (or pose as an insider) to capture your data. Admitting vulnerabilities doesn’t have to be a public, embarrassing act. It can be as simple as a quiet conversation with yourself and key players about where your business is ignoring risk.

The three greatest human vulnerabilities tend to be: 1. Unawareness of the risks posed by data loss, 2. Lack of emotional connection to the importance of data privacy (personally in professionally) and it’s affect on profitability, and 3. Misunderstanding that in a world where information is power, it’s no longer about whom you trust, but how you trust. These symptoms suggest that your privacy training has either been non-existent or dry, overly technical, policy related and lacking a strong “what’s-in-it-for-me” link between the individuals in your organization and the data they protect every day.

If this is true inside of your business, rethink your training from this perspective: Your audience members (employees) are individuals with their own identity concerns, not just assets of the company who can be forced to follow a privacy policy that they don’t even pretend to understand. By tapping into their personal vulnerabilities regarding private information (protecting their own Social Security Number, etc.), you can develop a framework and a language for training them to protect sensitive corporate information. Like in martial arts, where you channel your opponent’s energy to your favor, use your employee’s humanness to your advantage. Pinpoint these vulnerabilities and shine the light of education on them.

Fight Prevention Paralysis. One of the most unfortunate and destructive character traits among humans is our hesitation to prevent problems. It is human nature to invest time to prevent tragedy only after we’ve experienced the pain that results from inaction. We hop on the treadmill and order from the healthy menu only after our heart screams for attention. We install a home security system only after we’ve been robbed. Pain motivates action, but the damage is usually done. You can bet that had he the chance to do it all over again, Achilles would slap a piece of armor around his heel (just like TJMAXX would encrypt their wireless networks and AT&T would secure their iPad data).

Prevention doesn’t get the proper attention because its connection to the bottom line is initially harder to see. You are, in essence, eliminating a cost to your business that doesn’t yet exist (the costs of a future data breach: restoring and monitoring customer credit, brand damage, stock depreciation, legal costs, etc.). This seems counterintuitive when you could be eliminating costs that already exist. But here is the flaw in that method of thinking: the cost of prevention is a tiny fraction of the cost of recovery. When you prevent disaster, you get a huge return on your investment (should a breach ever occur). Statistics say that a breach will occur inside of your organization, which means that by failing to invest in prevention you are consciously denying your organization a highly profitable investment. Why would you insure your business against low percentage risks (fire), but turn the other way when confronted with a risk that has already affected 80% of businesses (data breach) and has an almost guaranteed double digit ROI? It is your responsibility to demonstrate how the numbers work; spend small amounts of money preventing, or vast sums of time and money recovering.

Harden the Riskiest Targets. Once you have admitted to and cataloged your vulnerabilities and allocated the resources to protect them, it is time to focus on those solutions with the greatest return on your investment. A constant problem in business is knowing how to see clearly through information overexposure and pick the right projects. Just think of how much stronger Achilles would have been had he placed armor over his heel (which was human) rather than his chest (which was immortal). There is no financially responsible way to lower your risk to zero, so you have to make the right choices. Most businesses will gain the greatest security by focusing on the following targets first:

1. Bulletproof Your People. Most fraud is still committed the old fashioned way – by manipulating trusting, unsuspecting people inside of your organization. Train your people for what they are: the first line of defense against fraud. Begin by preventing identity theft among your staff and then bridge this personal knowledge into the world of professional data privacy.
2. Protect Your Mobile Data. Laptops, smart phones and portable drives are the most common sources of severe data theft. The solution to this very powerful and ubiquitous form of computing is a quilt-work of security including password strengthening, data transport limitations,  access-level privileges, whole disk and wireless encryption, VPN and firewall configuration, physical locking and human decision making (e.g., don’t leave it unattended the next time you get coffee at your corporate conference).
3. Prevent Insider Theft: Perform thorough background checks, reference verification and personality assessment to weed out dishonest employees before they join your organization. Implement an ongoing “honesty meter” for your employees that ensures they haven’t picked up bad or illegal habits since joining your company.
4. Classify Your Data. Develop a system of classification that includes public, internal, confidential and top secret levels, along with secure destruction and storage guidelines.
5. Anticipate the Clouds. Cloud computing (when you store your data on other people’s servers), is quickly becoming a major threat to the security of organizational data. Whether an employee is posting sensitive corporate info on their Facebook page (which Facebook has the right to distribute as they see fit) or you are storing customer data in a poorly protected, non-compliant server farm, you will ultimately be held responsible when that data is breached. You must be aware of who owns that data, today and in the future, when your storage company is bought out or goes bankrupt.

We have much to learn from the foresight of New Zealand; they are an excellent example of how organizations should defend their Achilles’ heel. To begin with, they have begun to acknowledge their vulnerabilities in advance of the problem (in fact, their chief vulnerability is that dangerous form of innocence that comes from having very few data theft issues, so far). In addition, they are taking steps to proactively prevent the expansion of identity theft and data breach in their domain (as evidenced by the corresponding educational story on 60 Minutes). Finally, they are targeting solutions that cost less and deliver more value. I was in New Zealand to instruct them on data security. Ironically, I gained as much knowledge on my area of expertise from them as I believe they did from me.

John Sileo speaks professionally on identity theft, data breach and social networking safety. His clients include the Department of Defense, the FDIC, FTC, Pfizer and the Federal Reserve Bank. Learn more about bringing him in to motivate your organization to better protect information assets.

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So I wrote a book about my mistakes, and with a little luck, it lead to a speaking career based in first-hand experiences with data theft. The formula works – sharing my failure to protect sensitive information and losing just about everything as a result – my wealth, my business, my job and nearly my family – is a powerful motivator for audiences, both as individuals and professionals. People only understand and act upon the corrosive nature of this crime when they can taste it’s bitterness for themselves. My goal has always been to provide a safe and effective appetizer of data theft that convinces audiences to feed on prevention rather than recovery.

But I’ve realized through my contact with exceptionally smart people, from the Pentagon and Department of Homeland Security to Fortune 500 executives and privacy experts, that identity theft (and it’s close business relative, data breach), are just symptoms of a larger movement undermining personal lives and profit margins on a daily basis –  a movement that demands we be trained in the art of information survival.

What is Information Survival?

We are bombarded by information, 24 hours a day -  24/7 news, email, Facebook, Twitter, LinkedIn, YouTube, texting, instant messaging, voice mail, cell phones – and the mobile revolution means that we have access at all times of the day, every where we go. Confronted by so much data, we are often forced to process it instantly, relying on shortcuts and bad data along the way to make rapid decisions at digital speeds. And when we make rapid decisions, we often make mistakes.

Recently, Tyler Clementi, a student at Rutgers University, witnessed the cruel speed and ubiquity of information when his room mates posted a YouTube video of him having what he believed was a private sexual encounter in his dorm room. Humiliated, Tyler made a rushed decision to throw his young life over the George Washington bridge. His is the cruelest failure of information survival because Tyler never had a chance to control the information, the video, that would destroy him. Thankfully, we can teach other youngsters how to control what information they can control, and how to survive the rest.

Best selling author, Larry Winget, put it well in a post on my Facebook wall last week:

I agree that teaching our children not to bully others is an issue that must be addressed – but teaching our children not to be victims of bullies is more important. — Larry Winget (emphasis mine)

Information survival is the skill set that allows each of us to weather the downsides of a data-driven economy, to thrive in a knowledge-is-power world without stooping to use information as a weapon, like Tyler’s roommates did. Information survival is part data control, part self-esteem.

When we consciously withhold certain information from our Facebook profile (date of birth, hometown, current location), we are engaging in information survival. When the United States forms a task force to defend our power plants, stock markets, banks, air traffic control, water supply and phone connections against cyber attack, we are acknowledging the power of information, and the imperative of survival training. The company employee who refuses to transmit sensitive data on an unprotected wireless connection in a cafe, the executive who leads by example while instilling a culture of privacy in his corporation, the college student who understands the destructive power of their next post — these are all examples of information survival in action.

Don’t wait to train your people on information survival – whether they are your kids, your employees, or yourself.

John Sileo is a professional speaker on information survival, social media exposure, identity theft and cyber crime for the Department of Defense, Fortune 1000 companies and any organization that wants to protect the profitability of their private information. Contact him directly on 800.258.8076 or visit his speaker’s website at www.ThinkLikeASpy.com.

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“It lies at the core of a great deal of what we do protecting our financial security, our personal security, and our reputational security,” Chertoff said. “And what I’m referring to is how we manage and protect our personal identities because I’m going to submit to you that in the 21st Century, the most important asset that we have to protect as individuals and as part of our nation is the control of our identity, who we are, how we identify ourselves, whether other people are permitted to masquerade and pretend to be us, and thereby damage our livelihood, damage our assets, damage our reputation, damage our standing in our community.”               – Michael Chertoff

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John Sileo
Keynote Speaker

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Click here to view the embedded video.

For more tips of this type, please visit my YouTube Identity Theft Expert Video Channel at www.YouTube.com/JohnSileo. It is relatively new, but my office is working diligently to add content every week. Some people like to read, some like to watch, so I will continue to add blogs of both types. Travel wisely this summer.

John Sileo
Motivational Identity Theft Speaker

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