Why Facebook is Losing Face (Trust)
Do you have a nagging sense that Facebook isn’t always straight with you about how they share your personal information, photos, posts, friend lists, networks, likes and surfing habits? That they are selling your data in ways that you have never even imagined?
Your instincts are dead on. Facebook has been saying one thing to our faces and doing another behind our backs. Facebook is in pre-IPO mode and has the propaganda machine running overtime like Big Brother at an Animal Farm.
Enter the Federal Trade Commission (FTC). The FTC just released a formal complaint identifying eight counts against Facebook for violating the Federal Trade Commission Act. The FTC confirmed what we’ve always known: Facebook tells us what they think we want to hear, not necessarily the truth. Here are the details of Facebook’s dishonesty:
- Under the guise of increasing user privacy, Facebook has consistently provided their advertisers with ever-expanding access to sensitive user information, not less.
- Contrary to Facebook’s marketing machine, user profiles are assigned a unique User ID that allows applications (e.g. Farmville) to track us as individuals, not as anonymous, aggregated members of a group.
- Even if you restrict all applications’ access to your data, your friends can install applications that allow Facebook to expose your personal information without your consent or knowledge.
Facebook Gets Slapped on Wrist by FTC for Lack of Privacy
Can social media and privacy mix? The short answer is no. Social media is social by nature (meaning others are involved) and is media based (meaning that the materials are designed to be easily communicated and shared). When something is essentially named Share with Others, privacy is an afterthought. But that doesn’t mean it should be completely non-existant, or at least transparent – so that we know what we are sharing with others.
The FTC (Federal Trade Commission) is about to hold Facebook to stronger safeguards regarding user privacy, but in the end, it won’t matter very much because they are leaving Facebook with lots of wiggle room.
Rumor has it that Facebook will soon have to acquire users’ consent before making changes to privacy policies that affect current user data. That is a total contrast to what they’ve done in the past, which is to rewrite their privacy policies to be less protective without so much as giving users a whiff of the changes to their privacy.
It looks like Facebook, much like happened recently with Google, may have to submit to independent privacy audits annually over the next 20 years. At issue is the fact that the settlement will prohibit Facebook from making information that’s already on the site available to a wider audience without user consent.
Facebook Apps Leaking Your Information
A report was recently published claiming that nearly 100,000 Facebook apps have been leaking access codes belonging to millions of users’ profiles. Symantec released the report and said that an app security flaw may have given apps and other third parties access to users’ profiles. Facebook maintains that they have no evidence of this occurring.
In their report, Symantec wrote:
We estimate that as of April 2011, close to 100,000 applications were enabling this leakage. We estimate that over the years, hundreds of thousands of applications may have inadvertently leaked millions of access tokens to third parties.
These “access tokens” help apps interact with your profile.They are most often used to post updates from the application to your wall. When you add the applications to your profile you, as the Facebook user, is giving the apps access to your information by accepting their conditions. According to the investigation, these tokens were included in URLs sent to the application host and were then sent to advertisers and analytics platforms. If the recipient recognized the codes (meaning they have to be qualified to read and write HTML code), they could gain access to the user’s wall’s and profile.
Facebook Nigerian Scam Costs Victim $300,000+
At this point, we are all pretty used to the classic Nigerian Scam. Someone who is recently wealthy needs your help to gain access to the funds. They will let you keep $1 million if you will simply send them your bank account number so he can transfer $30 million to you. Its a dream come true to most!
What happens when that same scam is used on Facebook by one of your friends, by someone you trust? The results can be disastrous. One woman was scammed out of $366,000 because she felt sorry for the scammer’s sob story. The woman contacted the local authorities after realizing she had been conned by her Facebook “friend”. Police arrested six male suspects in Kepong, all allegedly connected to the Facebook scam: two Nigerians, two Bangladeshis, and two Malaysians. Investigators only managed to recover $5,000 in cash of the victim’s money, although they also seized 18 ATM cards, seven cell phones, and a laptop.
At least in this case the men were apprehended. In most scams of this nature there is no chance of finding the scammers and the money is long gone. Even when one of your Facebook friends asks you for something (money, help, information), your first reaction should be healthy skepticism. Verify that what they are saying is true (call them before sending money). Often times, a thief will take over a friend’s account or create a false account in order to gain your trust and eventually, your money.
5 Steps to Avoid Facebook Destruction in Business
How should my business balance the risks of social media with the rewards of this increasingly dominant and highly profitable marketing medium? That’s the very insightful question that a CEO asked me during a presentation I gave on information leadership for a Vistage CEO conference.
Think of your move into social media (Facebook/Fan/Business Pages, LinkedIn, Twitter, YouTube, etc.) like you would approach the task of helping your fifteen-year-old daughter prepare to drive on her own. You love her more than anything on earth and would do anything for her (just like you will go to great lengths grow your business), but that doesn’t mean you just hand her the keys. Trying to forbid or ignore the movement into social marketing is like telling your teen that they can’t get their license. It isn’t going to happen, so you might consider putting down the denial and controlling those pieces of change that are within your power. The task is to maximize the positives of her newly bestowed freedom while minimizing any negatives; the same is true in social media.
Here’s a simple plan to follow that will help keep you safe and productive:
How to Change Your Facebook Password
A close friend of mine just had his Facebook account taken over and used for pretty nasty things, so… this is just a quick reminder to change your Facebook password frequently for added security. If you have been a member for years, like most people, and have not ever changed your password, I recommend you do so right now (don’t wait, you’ll never do it later).
On a site like Facebook that houses so much of your personal reputation and information, it is good to keep passwords new and difficult to hack. We see people’s Facebook profiles get hacked every day from clicking on malware and phishing schemes – and once they have your Facebook password, they probably have the same password you use on other accounts. Changing your password frequently, as simple as it sounds, is an easy way to avoid some of the privacy problems posed by Facebook. Once you are logged in, visit your Account Settings Page. On the first page next to Password click change.
Now that you are in your Account Settings, spend a minute clicking around to explore some of your other settings. While changing your password doesn’t solve all of your security issues, it will help you feel a bit safer on the social networking giant!
Facebook Can Use Your Photos in Their Ads Without Permission
Did you know that Facebook can use photos you post on the site in advertisements targeted on the right (advertising) side of your contact’s profile?
Unless you customize your privacy settings, Facebook can share just about anything you post with just about everyone. Using your intellectual property for their financial gain is not a new Facebook issue, but one that should be revisited due to recent Facebook Privacy changes. Here’s the funny part: you gave Facebook the right to use any of your content in any way they see fit when you signed up for your account and didn’t read the user agreement. If you visit the Facebook Statement of Rights page you will see the following:
You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:
- For content that is covered by intellectual property rights, like photos and videos (“IP content”), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free,
worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.
Sileo In the Media
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