‘Facebook Safety’ Articles

Facebook privacy has taken a step forward. Last week I wrote about Facebook Safety Tips, as privacy is becoming a key factor in the social networking world. Yesterday, Facebook announced that they would tighten up privacy in response to a set of recommendations made by the Canadian government (Facebook Privacy Announcement).

Here is the gist of the Facebook Privacy Changes that will be implemented in the next 12 months:

Facebook safety has a direct correlation to your business’s bottom line.

Facebook, and social networking sites in general, are in an awkward stage between infancy and adulthood – mature in some ways, helpless in others. On the darker side of sites like Facebook, LinkedIn and Twitter, scammers and identity thieves are drooling at the sight of this unchecked data playground. In contrast, most social networkers are addicted to all of the friendships they are creating and renewing.

There is no denying that Facebook and other social networking sites have a very luring appeal.  You can sit in the comfort of your own home and suddenly have a thriving social life.  You can look up old friends, make new ones, build business relationships and create a profile for yourself that highlights only your talents and adventures while conveniently leaving out all your flaws and troubles.  It is easy to see why Facebook has acquired over 200 million users worldwide in just over five years. Which is why Facebook safety is still so immature: Facebook’s interface and functionality has grown faster than security can keep up.

Unfortunately, most people dive head first into this world of social connectedness without thinking through the ramifications of all the personal information that is now traveling at warp speed through cyberspace.  It’s like being served a delicious new drink at a party, one that you can’t possibly resist because it is so fun and tempting and EVERYONE is having one.  The downside? Nobody is thinking about the information hangover that comes from over-indulgence: what you put on the Internet STAYS on the internet, forever. And sometimes it shows up on the front page of the Wall Street Journal, in the hands of a prospective employer or your boss’s inbox. All of the personal information that is being posted on profiles — names, birth dates, kids’ names, photographs, pet’s names (and other password reminders), addresses, opinions on your company, your friends and your enemies — all of it serves as a one-stop shop for identity thieves.  It’s all right there in one neat little package and all a scammer has to do to access it is become your “friend”.

Follow these Five Facebook Safety Tips and save yourself the trouble…

Like a wounded, cornered Doberman, I was irrational and reactive.

My blog was down, non-existent. When you earn your keep by communicating ideas, like I do as a professional speaker, any threat to the distribution of those ideas raises the peach fuzz on the back of your neck. After days of being unable to reach my webmaster by office phone, cell phone, SMS text, instant message or email, I dialed up the pressure on him to respond. I turned to the powerful and influential world of social media…

I tweeted him. Publicly.

@johnswebguy Where in the name of Google Earth are you? Why won’t you contact me? [poetic license applied to save face]

140 characters that delivered the impact of a rabid canine. Yes, there was obvious anger in my words, but they were transformed into a venomous rant in the hands of others. Those reading it from the outside could feel the rage I felt at having been cornered without a backup plan. Unfortunately, in my anger, I didn’t make it a direct tweet (a private communication that only the recipient could see), so anyone following these hyper-succinct mini-blogs could view my dirty laundry and fill in the blanks with any back-story they liked. And fill in they did.