Using the iPhone 4 to Spy on Competitors
One concern that carries over from previous iPhone models is the Always-on iPhone Apps that track your every move through the GPS navigation system. Back in April, Apple began allowing location-tracking applications to run in the background. So, for example, companies like FourSquare, Yelp, and Facebook can continuously track your location, providing automatic notifications to your friends when you are less than 1/2 mile away from them, if you allow them.
For example, I just had a highly confidential client meeting at the client’s corporate headquarters. To the uninitiated, that means that the company I was visiting is probably having data theft issues (and has brought me in to help). If the media finds out that they are having these issues before the company has had a chance to start the damage control process, their stock will drop far faster than if they have prepared for the news to go public. If Facebook or FourSquare is broadcasting my whereabouts, my followers already know which company is having the problem, their competitors know it (if they are following my GPS broadcasts), and the media sits and waits for me to enter the building. Luckily, I’m not well-known enough for anyone to care, but just in case, I don’t broadcast my whereabouts. Other, far more influential people, do so without thinking twice about it. Which goes to show you that there are ways to utilize all of the cool new technology without letting it control you. With the right knowledge, you can take control of how your information is utilized.
Apple does realize the privacy concerns with location tracking and gives users a way to control how much information is shared. When you open an app, the top bar will show a little arrow in the right-hand corner, indicating location awareness (pictured to the right). There will also be a dashboard where you can toggle location-tracking permissions on and off for different apps. Regardless, this means that more companies will have access you your location than before.
High-definition video is a second tool that will be used by data spies. What could be easier than for an identity thief to pretend they are on the phone as they are actually filming you typing in your ATM PIN in front of them? Why does iPhone 4 change the game? Because Hi-definition means that they can stand further away and still get high quality video with which to read your data. A simple sweep of an office desk, a client file, etc. with high definition video gives me all of the documents I need to learn more about your company. Think of it as a spy camera that provides thousands of pictures a minute and is hidden as the most ubiquitous device on the planet – a cell phone. It’s a powerful tool both for good and bad.
There is no silver bullet solution to the new problems posed by GPS and Hi-Def video. As we teach in our Privacy Survival Boot Camps, what is required is an integrated privacy plan that implements some of the following steps:
- Social Networking and GPS proper usage guidelines to make users aware of the consequences of their actions using these tools
- Classification systems and clean-desk policies (so that a confidential document isn’t left out on the desktop to be filmed in the first place)
- Access privileges (to keep non-authorized personnel from accessing sensitive areas)
- Employee fraud training (to make everyone in the company aware of these issues and give them more detailed tools to protect themselves and the company)
The iPhone 4 is a wonderful business tool that will drastically increase the productivity and connectivity of the workforce. But like any powerful tool, it can be used for dishonest purposes. The first step is to educate yourself and your staff on how these tools can be used, for good or evil.
John Sileo is the award-winning author of Stolen Lives and Privacy Means Profit (Wiley, August 2010), a professional Financial Speaker and America’s leading identity theft expert. His clients include the Department of Defense, FTC, FDIC and Pfizer; his recent media appearances include 60 Minutes. Contact him on 800.258.8076.