Identity Theft Expert Speaker John Sileo » Social Media

Avoiding Social Spam Hackers on Facebook and Twitter

Identity Theft Speaker John Sileo — Wed, 25 Jan 2012 14:03:57 +0000

The post appears like it’s coming from a known friend. It’s enticing (“check out what our old high school friend does for a living now!”), feeds on your curiosity and good nature, begs you to click. A quick peek at the video, a chance to win a FREE iPad or to download a coupon, and presto, you’ve just infected your computer with malware (all the bad stuff that sends your private information to criminals and marketers). Sound like the spam email of days gone by? You’re right – spam has officially moved into the world of social media, and it’s like winning the lottery for cyber thugs.

What is Social Spam?

Nothing more than junk posts on your social media sites luring you to click on links that download malicious software onto your computer or mobile device.

Social media (especially Facebook and Twitter) are under assault by social spam. Even Facebook cautions that the social spam volume is growing more rapidly than their user base. The spam-fighting teams at both Facebook and Twitter are growing rapidly. The previous handful of special engineers has seen the inclusion of lawyers, user-operations managers, risk analysts, spam-science programmers and account-abuse specialists. Spammers are following the growing market share, exploiting our web of social relationships. Most of us are ill-prepared to defend against such spam attacks. Here’s how social spam tends to work:

Malware infects your friend’s computer, smartphone or tablet, allowing the spammer to access their Facebook or Twitter account exactly as if the spammer were your friend.
The spammer posts a message on your friend’s Facebook or Twitter page offering a free iPad, amazing coupons or a video you can’t ignore.
You click on the link, photo, Like button (see Like-jacking below) or video and are taken to a website that requires you to click a second time to receive the coupon, video, etc. It’s this second click that kills you, as this is when you authorize the rogue site to download malware onto your computer (not a coupon or video).
The malware infects your computer just like it has your friend’s and starts the process all over again using your contacts, your wall and your profile to continue the fraud.
Eventually, the spammer has collected a massive database of information including email addresses, login information and valuable social relationship data that they can exploit in many ways. In the process, the malware may have given them access to other data on your computer like bank logins, personal information or sensitive files. In a highly disturbing growth of criminal activity, social malware can actually impersonate users, initiating one-on-one Facebook chat sessions without your consent.

“Like-jacking” involves convincing Facebook users to click on an image or a link that looks as if a friend has clicked the “Like” button, thereby recommending that you follow suit. If our friends Like it, why shouldn’t we. So we click and download in an almost automated response. The key is to interrupt this automatic reflex before we get stung.

Fighting social spam requires immense investments of time, which can mean lost productivity (and money). Gratefully, various company site-integrity teams watch trends in user activity to spot spam. Every day, Facebook says it blocks 200 million malicious actions, such as messages linking to malware. The company can’t prevent spam, but it’s diligently working to make it harder to create and use fake profiles.

But never count on someone else to protect what is yours. You must Own Up to your responsibility. Follow these 5 Steps to Minimize the Risks of Social Spam:

If the offer in the post is too enticing, too good to be true or too bad to be real, Don’t Click.
If you do click and aren’t taken directly to what you expected, make sure you Don’t Click a 2nd Time. This gives the spammer the ability to download malware to your system.
Don’t let hackers gain access to your account in the first place – use strong alpha-numberic-upper-lower case passwords that are different for every site and that you change frequently.
Remember, in a world where your friend’s accounts are pretty easily taken over, not all friends are who they say they are. Be judicious. If something they post is out of character, it might not be them writing the post. Call them and verify.
Don’t befriend strangers. Your ego wins, but you loose.
Make sure you have updated computer security: operating system patches, robust passwords, file encryption, security software, firewall and protected Wi-Fi connection.

John Sileo is an award-winning author and international speaker on the dark art of deception (identity theft, data privacy, social media manipulation) and it’s polar opposite, the powerful use of trust, to achieve success. He is CEO of The Sileo Group, which advises teams on how to multiply performance by building a culture of deep trust. His clients include the Department of Defense, Pfizer, the FDIC, and Homeland Security. Sample his Keynote Presentation (he shares how he lost $300,000, 2 years and his business to data breach) or watch him on Anderson Cooper, 60 Minutes or Fox Business. 1.800.258.8076.

Mobile Security Webinar: Defending SmartPhones, iPads, Laptops Against Cyber Attacks

John Sileo — Mon, 23 Jan 2012 11:59:18 +0000

Are iPhones, Droids and BlackBerry mobile phones secure enough to be used for sensitive business?
What is App Hijacking and how do I keep it from stealing all of my GPS coordinates, contacts, logins and emails?
Given that laptops account for almost 50% of workplace data theft, how do I protect myself and my company?
Are Wi-Fi Hot Spots a recipie for data hijacking disaster and what is the alternative?
How do I protect my personal and professional files that live in the cloud (Gmail, DropBox)?

Free Webinar - Cyber Attack: Data Defense for Your Mobile Office

In the information economy, tools like the iPad, WiFi and smartphones have shifted the competitive landscape in favor of mobile-savvy businesses. But are you in control of your information, or are you being controlled? Learn how to be in control of your critical information while protecting your business’ mobile-digital assets.

This Webinar series, sponsored by Deluxe®, is a multi-part interactive Webinar series designed to address these topics and provide simple, actionable tools to protect and enhance the efficiency with which you run your business.

In this class, Cyber Attack: Data Defense for your Mobile Office, you will learn how to:

Protect smartphones and tablets from common attacks, including app hijacking, Wi-fi Sniffing, Link Jacking and other criminal tools.
Weigh the pros and cons of cloud-computing model (Gmail, SalesForce, online billing).
Lock down Wi-Fi data leakage in the office and on the road.
Protect your traveling office in hotel rooms, airports and off-site offices

Interactive Q & A to follow. All registrants will receive a FREE Whitepaper after the webinar.

Download to Calendar

Tuesday, January 31, 2:00 – 3:00 pm EST | 1:00 pm – 2:00 pm CST | 11:00 am – 12:00 pm PST

Anderson Cooper Targets ID Theft in New Year’s Resolution

Identity Theft Expert John Sileo — Tue, 10 Jan 2012 18:30:49 +0000

Anderson Cooper’s 1st show of the year brought a panel of experts to discuss New Year’s resolutions, why we make them and how we can better keep them. Identity theft expert John Sileo closed out the show with 3 Tips for Avoiding Scams in the new year. Click on the video to the left to view the segment. Anderson and John discuss smartphone stupidity, passwords and social networking privacy.

Identity Theft Expert John Sileo Appears on the Anderson Cooper New Year’s Resolution Special.

John Sileo is an award-winning author and speaks internationally on the dark art of deception (identity theft, data privacy, social media manipulation) and it’s polar opposite, the powerful use of trust, to achieve success. He is CEO of The Sileo Group, which advises teams on how to multiply results and increase performance by building a culture of deep trust. His clients include the Department of Defense, Pfizer, the FDIC, and Homeland Security. Sample his keynote or media appearances on Anderson Cooper, 60 Minutes or Fox Business. Contact him on 800.258.8076.

Why Facebook is Losing Face (Trust)

John Sileo — Fri, 02 Dec 2011 15:02:42 +0000

Do you have a nagging sense that Facebook isn’t always straight with you about how they share your personal information, photos, posts, friend lists, networks, likes and surfing habits? That they are selling your data in ways that you have never even imagined?

Your instincts are dead on. Facebook has been saying one thing to our faces and doing another behind our backs. Facebook is in pre-IPO mode and has the propaganda machine running overtime like Big Brother at an Animal Farm.

Enter the Federal Trade Commission (FTC). The FTC just released a formal complaint identifying eight counts against Facebook for violating the Federal Trade Commission Act. The FTC confirmed what we’ve always known: Facebook tells us what they think we want to hear, not necessarily the truth. Here are the details of Facebook’s dishonesty:

Under the guise of increasing user privacy, Facebook has consistently provided their advertisers with ever-expanding access to sensitive user information, not less.
Contrary to Facebook’s marketing machine, user profiles are assigned a unique User ID that allows applications (e.g. Farmville) to track us as individuals, not as anonymous, aggregated members of a group.
Even if you restrict all applications’ access to your data, your friends can install applications that allow Facebook to expose your personal information without your consent or knowledge.
When a user deletes their account, Facebook will remove the user’s profile, but they do not remove the private data associated with the profile upon deletion. It remains stored on Facebook-managed servers, forever available to vendors, advertisers and applications.
Worst of all, the FTC confirms that anytime Facebook makes updates to the website, a user’s personal security settings are lost and must be re-set because prior settings have been “overridden” by the updates. In other words, all of the time and work you put into customizing your privacy and security settings are lost anytime Facebook adds or tweaks a feature.
Within every count in the complaint about Facebook’s business practices, the FTC used one or more of the following “qualifiers”: False or misleading representation, Deceptive act or practice, Unfair act or practice, Contrary to the statements made…

But Facebook hasn’t just violated a law imposed by the FTC, they have violated the trust of their profit-makers, all of us, the users. At the most basic level, Facebook has failed 6-7 clear litmus tests of trust leadership. Here are three of their biggest violations:

Transparency – the right of those on the outside (users) to know what those on the inside (Facebook, application developers, law enforcement) know about us. Users know nothing, and in fact, it often seems that Facebook employees don’t know how the ‘engine on the inside’ works.
Expectation – the reasonable assumption that Facebook honestly tells us how our data is being collected, aggregated, used and sold. As shown by the FTC complaint, they are doing no such thing.
Respect – the most basic component of customer service, which says that users should be treated as stakeholders in the company, not as naive profit-centers who donate their data, for free, as endless inventory to be packaged and sold to multiple bidders.

The FTC reveals an arrogant Facebook, an organization that has systematically exempted itself from the rules, because of it’s size, it’s wunderkind story and our obsession with comparing our lives to others’. With an IPO expected early next year, it’s feared Facebook will tell the FTC what they think it wants to hear, once again, protecting their bottom-line at any cost.

Ultimately, if Facebook continues to ignore the elephant in the room, all stakeholders (including stock holders) will divest their investment and delete their profiles and we will start to speak of Facebook like we do MySpace. Of course, Facebook is too successful right now to fathom that outcome.

John Sileo is a leadership speaker on deception and trust, including: social media privacy, trust leadership and identity theft. His clients include the Department of Defense, Experian, Homeland Security Pfizer and the FDIC. Contact him on 800.258.8076.

Business Killers: Identity Theft and Data Breach Protection FREE WEBINAR

Identity Theft Speaker John Sileo — Wed, 09 Nov 2011 21:12:18 +0000

Business Killers: Identity Theft and Data Breach Protection Webinar on November 10

On November 10, I will host an interactive webinar sponsored by Deluxe that will explore how small businesses can protect themselves from identity theft. As someone who lost more than $300,000 and my small business to identity theft, this is a topic I care about deeply. In addition to delivering keynote speeches at conferences, I also provide consulting and guidance to organizations like the Federal Trade Commission, Pfizer and the Department of Defense on how to best protect the sensitive data inside of their organizations.

During this multi-part webinar, I will provide simple, actionable tools and advice to help small businesses protect their data and retain information privacy. I’ll also explain how the information economy has shifted the competitive landscape and increased our data exposure. Attendees will learn the following:

The new reality: information does not equal power
How to think like a spy and apply critical thinking to the power equation
Manipulation triggers thieves use against your employees and defense techniques
Interrogation tools to uncover fraud before it erodes your profits and net worth
Fraud hotspot best practices
Trends in data theft
Holiday identity theft prevention tips

John Sileo, the award-winning author of Privacy Means Profit, is a keynote speaker on identity theft, data security, social media exposureand weapons of influence. His clients include the Department of Defense, Pfizer, Homeland Security, Blue Cross, the FDIC and hundreds of corporations, organizations and associations of all sizes. Learn more at www.ThinkLikeASpy.com.

College Identity Theft Speaker

Identity Theft Expert John Sileo — Thu, 08 Sep 2011 21:01:27 +0000

I’ve got a neighbor who’s going back to college this week and reminds me that this is by far the highest risk group for identify theft and it’s for a couple of reasons. When these kids are going off to college, it’s the first time they are getting true financial independence, which might never have been trained to handle. They have access to credit cards, to new bank accounts, and they’re managing it themselves. That’s a huge red flag that there’s going to be trouble. Number two, they’re going into an environment where their stuff is not particularly protected. They’re in a dorm room, they’ve got roommates that may need extra cash; they know they can take advantage of them. So it’s kind of a high risk environment. The third reason is because they do so much online. There’s so much social media interaction and that’s where ton of information is stolen. So you need to take some of these steps that are in this blog post. Help your students take them. It will help them out not just this year in college but helping them build their financial future going forward. Your identity is pretty much everything in terms of your net worth. You got to take care of it now.

John speaks professionally about social media privacy and identity theft to college students.

Facebook Top Tips for Socializing Safely

Identity Theft Expert John Sileo — Fri, 26 Aug 2011 14:55:59 +0000

Only Friend people you know.
Create a good password and use it only for Facebook.
Don’t share your password.
Change your password on a regular basis.
Share your personal information only with people and companies that need it.
Log into Facebook only ONCE each session. If it looks like Facebook is asking you to log in a second time, skip the links and directly type www.facebook.com into your browser address bar.
Use a one-time password when using someone else’s computer.
Log out of Facebook after using someone else’s computer.
Use secure browsing whenever possible.
Only download Apps from sites you trust.
Keep your anti-virus software updated.
Keep your browser and other applications up to date.
Don’t paste script (code) in your browser address bar.
Use browser add-ons like Web of Trust and Firefox’s NoScript to keep your account from being hijacked.
Beware of “goofy” posts from anyone—even Friends. If it looks like something your Friend wouldn’t post, don’t click
on it.
Scammers might hack your Friends’ accounts and send links from their accounts. Beware of enticing links coming from your Friends.

Read the full PC Magazine Article.

Supercookie Monster Eating Your Privacy for Lunch

Identity Theft Speaker John Sileo — Fri, 19 Aug 2011 14:10:51 +0000

You already know that every word you type on your browser is being tracked and used to profile and deliver highly-relevant advertisements to you (Big Brother Lives in Your Browser). And you know that most websites install “cookies” onto your computer in order to store relevant information about you (account numbers) that make surfing more convenient, and to gather information that allows advertisers to know more about you. You probably even know how to delete them.

But new research has shown that deleting cookies doesn’t always help. A new breed of cookies, called supercookies, can reconstruct all of your profile history even after the cookie has been deleted. MSN.com and Hulu.com just got caught using supercookies to track your surfing habits in stealth mode (you have no way of knowing that it’s happening, and you can’t do anything about it). The Wall Street Journal had this to say about supercookies and history stealing:

Hulu and MSN were installing files known as “supercookies,” which are capable of re-creating users’ profiles after people deleted regular cookies… The spread of advanced tracking techniques shows how quickly data-tracking companies are adapting their techniques… ["history stealing"] peers into people’s Web-browsing histories to see if they previously had visited any of more than 1,500 websites, including ones dealing with fertility problems, menopause and credit repair… Supercookies are stored in different places than regular cookies… | WSJ 8/18/11 | Supercookies on WSJ for non-subscribers.

So here is the simple scenario of why this matters to you: Your daughter is doing a high-school report for a business class on bankruptcy. In her research, she visits sites like creditrepair.com, poorcredithelp.net, wiki.answers.com/Q/How_do_you_repair_bad_credit, all while being tracked by small pieces of software (cookies and supercookies) that embed themselves on your computer. The software is probably developed by an internet software company like Epic Media Group and installed on the websites above. Let’s say you have set up your security software to delete cookies at the end of each browser session. Your daughter closes out of the session, deleting the cookies that have tracked her history on sites dealing with poor credit. The cookies are deleted.

But the supercookies remain, so that when you log on to a credit card web site to apply for a new card, they know that you (actually it wasn’t you) have been surfing on sites that indicate you might have bad credit. Instead of sending you to a signup page for a credit card with a 15% annual fee, they send you to a page offering a card with a 23% fee. The credit card company has paid for that profile information on you. And you will never know it and you can’t easily delete it.

So what is the solution? That’s just it, there really isn’t one at this point, which is why you should be concerned. Long term, you can contact your congress person and all those other things you won’t probably do to encourage them to pass digital privacy regulations. In the meantime, be careful of where you surf, because you are being watched closely.

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John Sileo is the award-winning author of Privacy Means Profit and a keynote speaker on social media privacy, identity theft prevention and manipulation jujitsu. His clients include the Department of Defense, Blue Cross, Pfizer and Homeland Security. Learn more at www.ThinkLikeASpy.com or contact him directly on 800.258.8076.

7 Steps to Stem Facebook Privacy Bleeding

John Sileo — Thu, 18 Aug 2011 17:14:07 +0000

Why You Should Share Facebook Privacy Settings with Friends

A true friend does more than just post updates about their conquests on your wall. They share information with you that makes your life better, even if it isn’t exactly what you want to hear. And you do the same for them. But are your friends unwittingly sharing too much information about you with others (strangers, advertisers, app developers, scammers)? Probably. For example, if they (or you) haven’t customized your privacy settings lately, you are giving Facebook permission to:

Publish your name, photo, birth date, hometown and friend list to everyone?
Indirectly share your restricted data with outsiders through your friends?
Let your friends check you in to embarrassing locations where you aren’t?
Post your Likes as advertisements on friends’ walls using your name?
Authorize Google to index, access and share your information on the web?

Taking simple steps will make a significant difference. Start with the 7 Facebook Privacy Settings below and ask your friends to do the same. It benefits their privacy and yours. The video to the left quickly walks you through how to get to each level of privacy setting. If the video is too small for you to see the pointer, simply click on the four arrows in the bottom right-hand corner of the video viewer (to the right of the YouTube logo) to view in full-screen mode. For better resolution, use the drop down menu to switch to 720 HD.

7 Facebook Privacy Settings to Share with Your Friends

Hide Your Hometown, Friends & Interests from Strangers. You may want every last soul on Facebook to know who your friends are, but your friends might not appreciate being part of your popularity contest. And believe me, you don’t want outsiders knowing where you live, where you were born and what interests you. To block people other than your friends from seeing your these items, in the upper right hand corner of your home Facebook screen once you are logged in, click Account>>Privacy Settings. Then go to View Settings (under Connecting on Facebook). Set See your friend list, See your current city and hometown, See your education & work and See your likes, activities and other connections to Friends Only. You can even block everyone, including friends, from seeing these personal tidbits by clicking on the Everyone button, selecting Customize and choosing Only Me.
Restrict (or alter) Your Personally Identifying Information (PII). Facebook PII includes your Birthday, Address, Email, IM Screen Name and Phone Numbers. With just your name, birthdate and hometown, a scammer can easily recreate your Social Security number, steal your identity, or rob your home while you’re on vacation. My recommendation is to leave these fields blank in the first place (where possible) or fill them with partial or inaccurate information (make up a birthdate that is close to yours but not exact. Please note this may be in violation of Facebook’s user policy.). Either way, you should also limit others from accessing your PII. Click on Account>>Privacy Settings and then Customize Settings (towards the bottom of the sharing grid – look for the tiny pencil). Each drop down box to the right allows you to Customize your setting for that item. Using the Customize option, set Birthday (under Things I share) and Address, IM Screen Name, Email, Phone Numbers (under Contact information) to Only Me. Consider setting Religious and political views and Interested in to Only Me or Friends Only as well. The primary way a social engineer (information con artist) exploits you is by understanding what interests you.
Stop Broadcasting Your Whereabouts in Places. Like the popular application Foursquare, Facebook Places allows you to check in to real-world locations and share your whereabouts with friends (so that burglars know exactly when to rob you). There are two relevant settings regarding Places. First of all, you should limit which users can see which places you can check in to. Click on Account>>Privacy Settings and then Customize Settings (see the first video for direction). Set Places you check in to (under Things I share) to Only Me (using the Customize feature) if you want to disable Places or to Friends Only if you want your friends to know your location. In a very strange default setting, Facebook allows your friends to check you in to places (e.g., a friend checks you in to a strip club while you are at the library). To turn this off, on the same screen, click on Edit Settings next to Friends can check me in to Places (under Things others share). In the drop down menu, choose Disabled and click Okay.
Limit How Your Photos & Videos are Shared. If you allow everyone to see photos or videos in which you are tagged (the default), anyone can post a compromising photo of you (friend or otherwise) and then share it with the world by tagging you in the photo. This can lead to some very embarrassing situations (you’d never post the pictures taken at the bachelorette party, but the scorned bridesmaid just might). There are two settings you need to change to fix this. First, click on Account>>Privacy Settings and then Customize Settings (find the pencil). Click on Edit Settings next to Photos and videos you are tagged in (under Things others share). Change the drop down menu to Customize and change the setting to Only Me if you don’t want others to see your tagged photos or to Friends Only if you want your friends to see the tagged photos. Click Save Settings. Then, in respect for your friends, make sure you aren’t accidentally allowing their friends to see photos in which you tag them. To do this, go to Account>>Privacy Settings. Towards the bottom of the page (above the pencil) is a check box that says Let friends of people tagged in my photos and posts see them. Uncheck this box.
Restrict Google and Apps from Mining Your Identity. By default, Facebook allows search engines like Google and applications (apps) like Farmville access to certain personal information. After all, Facebook is in the business of inventorying your identity and then selling it to vendors and advertisers. To regulate how much is shared, click Account>>Privacy Settings and then Edit your settings (under Apps and Websites in the bottom left-hand corner). First, go to Public search and Edit Settings. Unclick the Enable public search check box to keep the search engines out of your profile. If you use your Facebook profile for business and want to be searchable, leave public search enabled. Next, go to Apps you use and click Edit Settings. Review and Edit every app that has access to your private information or delete the access entirely. Having all of your social networking profiles connected and using Facebook as a centralized login for convenience is a recipe for privacy disaster.
Limit What’s Accessible Through Your Friends. No matter how tightly you lock your privacy down in Facebook, if you don’t restrict what strangers, vendors, advertisers and Friends of Friends can see through your friends, you have done very little to actually protect yourself. Here’s how to limit what your friends can share (knowingly or unknowingly). First, click Account>>Privacy Settings and then Edit your settings (under Apps and Websites in the bottom left-hand corner). Next to Info accessible through your friends, click Edit Settings. You will see an entire list of data that can be accessed through your friends Facebook page, EVEN IF THE SAME INFORMATION ISN’T ACCESSIBLE THROUGH YOUR PAGE (because you customized your privacy settings in steps 1-5). This is quite possibly the most devious aspect of Facebook. I only have two or three items checked here – those pieces of information that I wouldn’t mind seeing on the front cover of USA Today. That is how public these bits of data become if you allow your friends to share them.
Turn On Your Account Security Features. Facebook has several built-in security features (turned off by default) that make your social networking a safer virtual world. Click on Account>>Account Settings and then Security (left column). First, under Secure Browsing (https), check the box next to Browse Facebook on a secure connection (https) whenever possible. The gives you bank-like security when accessing your Facebook pages. Under Login Notifications: When an unrecognized computer or device tries to access my account, check the box next to Send me an email. That way, if someone gains unauthorized access to your Facebook account on a non-registered computer (your computers and phones will be registered), Facebook automatically locks the user out. If you don’t mind sharing your mobile phone number with Facebook (I don’t share my # with them), you can implement a third security feature. Under Login Approvals: When an unrecognized computer or device tries to access my account, check the box next to Require me to enter a security code sent to my phone.

If you just took these first 7 Steps to protect your Facebook privacy – congratulations – your profile and data are more secure than 99% of the Facebook population. Now it’s your turn to be a good friend – pass this on to someone you care about, and ask them to spend a few minutes protecting themselves. It’s a win-win for everyone.

Certified Speaking Professional – Sileo Earns CSP from National Speakers Association

John Sileo — Tue, 16 Aug 2011 15:16:18 +0000

I love my job as a keynote speaker. To be honored as one of only 570 Certified Speaking Professionals on the planet this past month was icing on the cake, and confirmation that we’d finally made it through that which almost destroyed our family.

Just a few years ago I thought I might go to jail for crimes that someone else committed using my identity. I lost nearly everything, including my business, my reputation and lots of money. Who would have thought then that all of the pain we experienced as a family would be turned into a highly satisfying career as an author and professional keynote speaker? Every day I get to go to work with the enviable conviction of empowering people to protect their privacy from identity theft, social media exposure and human manipulation. I get to steer people and corporations away from making the significant mistakes I did. It is vastly fulfilling.

And now, after five hard years on the speaking circuit, to be awarded the CSP by such highly accomplished peers in NSA, the National Speakers Association, satisfies me beyond words. If you’ve heard the details of my story and know how much it cost my family (I was basically absent in their lives for two full years), you’ll especially love how elegantly everything has come full circle. Sophie (my daughter, and the person who woke me out of my victim-induced stupor to become an author and a speaker), whispered to my row of supporters just as I was walking across the stage, “everyone stand up when dad gets his award.”

What she might not have known was that I was accepting the certification in honor of her, in honor of all of the family and friends that held me up in tough times (a special thanks to Mary, my wife and the love of my life). I get all the benefits of the CSP, but they deserve most of the credit. As Brad Montgomery, CSP, motivational humorist and my good friend, explained it:

“Getting your CSP doesn’t guarantee more bookings (well, maybe it does). But either way, it does mean that you’ve performed at the highest speaking level for five straight years – only 1% of all speakers worldwide get one! Also, I get to wear a medal and my kids think I’m cool… for the first day… and then I’m a dork.”

Another close friend, Steve Spangler, CSP CPAE said “I remember attending my first NSA convention in 2000 and being blown away by the wealth of talent and expertise in one place.” Being part of that group isn’t just good for the ego, it is the honor of a lifetime. Thanks to all of you for being part of the process.

What is NSA and what does the CSP really mean?

NSA, the National Speakers Association, is the leading organization for professional speakers not only in the U.S., but in the world. CSP is an indicator in the speaking profession that you have achieved a standard set by the leading industry authority.

The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the Internationl Federation for Professional Speakers, is the speaking profession’s international measure of professional platform skill. The CSP designation is earned through demonstrating competence in a combination of standards: Professional platform skills, professional business management, professional education and professional association. For more information, visit NSAspeaker.org.