Last week Facebook introduced a new location tracking application called Facebook Places. This gives users the ability to check in with Facebook from their mobile device and update their friends (and even tag their friends) on where they are. What many Facebook users don’t realize is that this tool is currently activated by default, and in order to turn it off, users have to go in and adjust their privacy settings. Until you do that, your friends can check you in to different locations (and you may not even be there!).

Here is the step by step process to disable Facebook Places:

1. Log into your Facebook account, and at the top right drop down menu under Account click Privacy Settings.Once you are in Privacy Settings you will see this screen:

2. Click Custom (if that isn’t your selection already) and then click below 0n Customize Settings.

3. You should see the following screen, where you will need to make 2 changes – first, to Things I share and then to Things others share. Under Things I share click on the drop-down box next to Places I check in to click custom and chose to make this visible to  Only Me.

5. Scroll down on the Customize page to Things others share:

According to Cnet.com, security firm Sophos has highlighted yet another scam that’s zipping around Facebook in the form of a third-party application, this one spreading in the form of links claiming to be from friends that encourage members to install a Facebook “dislike button.”

Sophos wrote about the scam in a post on Monday,  pointing out that a link to it tends to appear in wall posts that appear to be from the user’s friends (“I just got the Dislike button, so now I can dislike all of your dumb posts lol!!”) but which are actually automated messages from friends who have already been duped. The scam’s purpose is to force users to complete a survey contained in the application, a bit of trickery that has already been known to be perpetuated through scam links like “Justin Bieber trying to flirt” and “Anaconda coughs up a hippo,” the two of which presumably would be enticing to rather different demographics of Facebook users.

As Facebook’s surging membership numbers have blazed past 500 million around the world, its channels of fast social connection and messaging have become a prime target for scammers and viruses.This one’s particularly nasty because a “dislike button,” offering some kind of counterpoint to Facebook’s own “like” button is something that many members have been clamoring for.

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A new article in PC world discusses why the privacy settings on Facebook don’t matter – it instead blames the user for their own data breach. It recommends that those on Facebook should use their common sense and think in the long term. By controlling what you share and only sharing what is responsible Facebook is no longer in charge of your privacy.

Why Facebook Privacy Settings Don’t Matter

John C. Dvorak – I find it endlessly amusing how so many articles are written about Facebook and its cavalier lack of concern over privacy issues (case in point: Read Dan Costa’s column). A large community is up in arms over the fact that Facebook consistently changes the way it operates and constantly resets the privacy settings of the users to nil, as in NO PRIVACY.

This amuses me because it seems as if the majority of Facebook users don’t even know about or care about the privacy settings. Once in a while some old lady is flabbergasted by the fact that anyone can write on her wall, sure. And once in a blue moon some teenage girl says she “didn’t know” her teachers could see her comments. All the while the users of Facebook are increasing by the millions as the complaints are increasing by the thousands, thus amounting to nothing of consequence.

According to CNN and Facebook CTO Adam D’Angelo they are.

(CNN) — Google is working on a social service to rival Facebook, if web rumors are to be believed.

And while Google’s social-networking efforts have so far fallen flat, even satisfied Facebook users should hope that the search engine’s efforts bear fruit.

First, to the rumor: A now-deleted Tweet last weekend from entrepreneur Kevin Rose claimed  that Google is working on a Facebook competitor called “Google Me.”

That claim gained credence as former Facebook CTO Adam D’Angelo weighed in. Posting a response on the question-and-answer service Quora, D’Angelo wrote: “This is not a rumor. This is a real project. There are a large number of people working on it. I am completely confident about this.”

Google, he added, is threatened by Facebook’s rise to prominence and feels the need to build a social network of its own.

The Facebook threat

The search giant has legitimate cause for concern.

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Order your Facebook Safety Survival Guide with Parents Guide to Online Safety

John Sileo is the award-winning author of Stolen Lives, Privacy Means Profit and the Facebook Safety Survival Guide. His professional speaking clients include the Department of Defense, the FTC, FDIC, Pfizer, Prudential and hundreds of other organizations that care about their information privacy. Contact him directly on 800.258.8076.

The new movie on Facebook entitled “The Social Network” released its first teaser trailer. The film, better recognized as “The Facebook Movie,” follows the early days of the world’s most powerful social networking site. It follows Mark Zuckerberg, Facebook CEO, from the creation of the website through the destruction of a friendship with his co-founders. In the process, it exposes the history behind the information sharing site that Facebook users will wish they knew sooner.

Facebook has had overwhelming success and gained huge momentum since they began in a Harvard dorm room in 2005. Their ability to get you and I to share personal information that we normally wouldn’t has made privacy a huge concern with the site.  Zukerberg has faced scrutiny recently with the privacy changes that make more of your information available to businesses on Facebook that purchase your data in order to sell to you in a more targeted way.

And here’s the interesting thing. The movie will undoubtedly make you uncomfortable about how your private information is being used, but you won’t probably change what you share. You’ve been addicted to the drug without knowing you were even taking a dangerous substance. While quitting may not be an option for you, tightening your Facebook privacy settings definitely is. Making sure that you are as safe as possible on Facebook is important to all users – especially the young ones.

During a recent 60 Minutes interview, I was asked off camera to name the Achilles’ heel of an entire country’s data security perspective; what exactly were the country’s greatest weaknesses. The country happened to be New Zealand, a forward-thinking nation smart enough to take preventative steps to avoid the identity theft problems we face in the States. The question was revealing, as was the metaphor they applied to the discussion.

Achilles, an ancient Greek superhero — half human, half god — was in the business of war. His only human quality (and therefore his only exploitable weakness) was his heel, which when pierced by a Trojan arrow brought Achilles to the ground, defeated. From this Greek myth, the Achilles’ Heel has come to symbolize a deadly weakness in spite of overall strength; a weakness that can potentially lead to downfall. As I formulated my thoughts in regard to New Zealand, I realized that the same weaknesses are almost universal — applying equally well to nations, corporations and individuals.

As a parent you are often worried about what your kids are being exposed to on the Internet. Apparently so are Facebook and the PTA. They have teamed up to teach parents and children about responsible Internet use. They plan to cover cyber-bullying, internet safety and security and “citizenship online,” according to a news release.

“Nothing is more important to us than the well-being of the people, especially the many teenagers, who use Facebook,” said Sheryl Sandberg, Facebook’s chief operating officer.

Facebook is the number one social media site with over 500 million users and a minimum age requirement of 13. Even that requirement can be easily fudged because Facebook has no way of verifying a user’s age besides asking for their birth date when they register. Parents are having trouble deciding whether to let their children join Facebook prematurely and what they should be cautious of if they do so.

Learn more on Protecting Your Children Online.

It is important to be educated when dealing with any form of social media or social networking website. Social networking is immensely powerful and is here for the long run, but we must learn to harness and control it. You should know the ins and outs, pros and cons, risks and rewards to using these online tools. Because teens and children don’t necessarily have the life experiences to recognize the risks, parents must educate themselves and pass that knowledge on with open and honest discussions on Facebook and Online Safety.

A New Study from the Ponemon Institute Reveals How Online Safety Behavior Leaves Consumers Vulnerable to Identity Theft.

Although more than 80% of study respondents expressed concern about their security while using social media, more than half of these same individuals admitted they do not take any steps to actively protect themselves. This data clearly demonstrates that while people may acknowledge that security is important, many do nothing to protect their information online.

Other key findings from the survey include the following:

• Approximately 65% of users do not set high privacy or security settings in their social media sites.
• More than 90% of users do not review a given Website’s privacy policy before engaging in use.
• Approximately 40% of all respondents share their physical home address through social media applications.
• Surprisingly, people who have been victims of identity theft are just as likely to be lax in securing their personal information online. Study results from identity theft victims and non-victims are virtually identical.

“The study results are extremely telling, especially about measures that users take, or fail to take, in order to protect their identity while using social networks,” said Dr. Larry Ponemon, chairman and founder of the Ponemon Institute. “I was surprised that those who had experienced identity theft in the past weren’t taking stronger measures to protect their identity. No matter who you are, if you want to increase social networking safety, you must take the necessary steps to protect your information.”

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There is no final word on how to use Facebook safely. Here’s why: social networking and the web change too quickly. The social network you use today is not the same one you will use tomorrow or next month. The privacy settings, functionality, connectability and features are constantly evolving, which means that almost no one has a handle on every aspect of this topic. Those who tell you that they have the final answer are probably selling you something you shouldn’t buy.

This Survival Guide is an evolving document that I started writing for my young daughters and my employees, and is an attempt to give you a snapshot of some of the safety and privacy issues as they exist right now. Social networking, texting, instant messaging, video messaging, blogging – these are all amazing tools that our kids and employees use natively, as part of their everyday lives. In fact, they probably understand social networking better than most adults and executives. But they don’t necessarily have the life experiences to recognize the risks. I’d like to make their online vigilance and discretion just as native, so that they learn to protect the personal information they put on the web before it becomes a problem. Social networking is immensely powerful and is here for the long run, but we must learn to harness and control it.

This quote by Daniel Lyons in Newsweek establishes exactly why Facebook drags it’s feet on privacy. Why write more when he has summarized it so eloquently (emphasis mine)?

The most important thing to understand about Facebook is that you are not Facebook’s customer, you are its inventory. You are the product Facebook is selling. Facebook’s real customers are advertisers. You, as a Facebook member, are useful only because you can be packaged up and sold to advertisers. The more information Facebook can get from you, the more you are worth.

Read the full Newsweek article: Who Needs Friends Like Facebook?.

Order the Facebook Safety Survival Guide to make sure you and your children are protected online.