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Why Facebook is Losing Face (Trust)

Do you have a nagging sense that Facebook isn’t always straight with you about how they share your personal information, photos, posts, friend lists, networks, likes and surfing habits? That they are selling your data in ways that you have never even imagined?

Your instincts are dead on. Facebook has been saying one thing to our faces and doing another behind our backs. Facebook is in pre-IPO mode and has the propaganda machine running overtime like Big Brother at an Animal Farm.

Enter the Federal Trade Commission (FTC). The FTC just released a formal complaint identifying eight counts against Facebook for violating the Federal Trade Commission Act. The FTC confirmed what we’ve always known: Facebook tells us what they think we want to hear, not necessarily the truth. Here are the details of Facebook’s dishonesty:

  • Under the guise of increasing user privacy, Facebook has consistently provided their advertisers with ever-expanding access to sensitive user information, not less.
  • Contrary to Facebook’s marketing machine, user profiles are assigned a unique User ID that allows applications (e.g. Farmville) to track us as individuals, not as anonymous, aggregated members of a group.
  • Even if you restrict all applications’ access to your data, your friends can install applications that allow Facebook to expose your personal information without your consent or knowledge.

Business Killers: Identity Theft and Data Breach Protection FREE WEBINAR

Business Killers: Identity Theft and Data Breach Protection Webinar on November 10

 

On November 10, I will host an interactive webinar sponsored by Deluxe that will explore how small businesses can protect themselves from identity theft. As someone who lost more than $300,000 and my small business to identity theft, this is a topic I care about deeply. In addition to delivering keynote speeches at conferences, I also provide consulting and guidance to organizations like the Federal Trade Commission, Pfizer and the Department of Defense on how to best protect the sensitive data inside of their organizations.

Register now for tomorrow’s webinar.

During this multi-part webinar, I will provide simple, actionable tools and advice to help small businesses protect their data and retain information privacy. I’ll also explain how the information economy has shifted the competitive landscape and increased our data exposure. Attendees will learn the following:

  • The new reality: information does not equal power
  • How to think like a spy and apply critical thinking to the power equation
  • Manipulation triggers thieves use against your employees and defense techniques
  • Interrogation tools to uncover fraud before it erodes your profits and net worth
  • Fraud hotspot best practices
  • Trends in data theft
  • Holiday identity theft prevention tips

7 Steps to Stem Facebook Privacy Bleeding

Why You Should Share Facebook Privacy Settings with Friends

A true friend does more than just post updates about their conquests on your wall. They share information with you that makes your life better, even if it isn’t exactly what you want to hear. And you do the same for them. But are your friends unwittingly sharing too much information about you with others (strangers, advertisers, app developers, scammers)? Probably. For example, if they (or you) haven’t customized your privacy settings lately, you are giving Facebook permission to:

  • Publish your name, photo, birth date, hometown and friend list to everyone?
  • Indirectly share your restricted data with outsiders through your friends?
  • Let your friends check you in to embarrassing locations where you aren’t?
  • Post your Likes as advertisements on friends’ walls using your name?
  • Authorize Google to index, access and share your information on the web?

Taking simple steps will make a significant difference. Start with the 7 Facebook Privacy Settings below and ask your friends to do the same. It benefits their privacy and yours. The video to the left quickly walks you through how to get to each level of privacy setting. If the video is too small for you to see the pointer, simply click on the four arrows in the bottom right-hand corner of the video viewer (to the right of the YouTube logo) to view in full-screen mode. For better resolution, use the drop down menu to switch to 720 HD.

Certified Speaking Professional – Sileo Earns CSP from National Speakers Association

I love my job as a keynote speaker. To be honored as one of only 570 Certified Speaking Professionals on the planet this past month was icing on the cake, and confirmation that we’d finally made it through that which almost destroyed our family.

Just a few years ago I thought I might go to jail for crimes that someone else committed using my identity. I lost nearly everything, including my business, my reputation and lots of money. Who would have thought then that all of the pain we experienced as a family would be turned into a highly satisfying career as an author and professional keynote speaker? Every day I get to go to work with the enviable conviction of empowering people to protect their privacy from identity theft, social media exposure and human manipulation. I get to steer people and corporations away from making the significant mistakes I did. It is vastly fulfilling.

And now, after five hard years on the speaking circuit, to be awarded the CSP by such highly accomplished peers in NSA, the National Speakers Association, satisfies me beyond words. If you’ve heard the details of my story and know how much it cost my family (I was basically absent in their lives for two full years), you’ll especially love how elegantly everything has come full circle. Sophie (my daughter, and the person who woke me out of my victim-induced stupor to become an author and a speaker), whispered to my row of supporters just as I was walking across the stage, “everyone stand up when dad gets his award.”

If You Hacked into Rupert Murdoch’s Voicemail…

If you hacked into Rupert Murdoch’s voicemail, you would hear the message I just left him:

Thank you , Mr. Murdoch, I owe you one. I’ve spent the past five years trying to convince the world of something you managed to do with one simple scandal. I’m sorry that you will probably lose your reputation and much of your company and wealth because of it (not to mention your self-respect), but the world will be a better place for it. Why? Not just because our phone is ringing non-stop with companies and individuals that want to protect their private information.

It’s because you, Mr. Murdoch, awoke the PRIVACY BEAST! Two weeks ago, no one paid very much attention to voicemails being hacked. The average Facebook user was shrugging off the knowledge that their data was being systematically collected, aggregated and sold to the highest bidder all for Facebook’s financial gain. Android users ignored the warnings that malicious apps disguised as harmless games were funneling their bank account numbers, contact lists and geographic whereabouts to locations in Iran and North Korea. iPhone users continued to load their phones with as much data as a laptop without even password protecting the darn thing. Most of us lived in a comfortable, pitiful, stupor of privacy ignorance. But today, everyone suddenly cares .

3 Exposure Lessons Learned Via Anthony Weiner

Just for a minute, put yourself in the shoes of Anthony Weiner. You’ve done something exceptionally stupid, whether it’s sending sexually explicit photos of yourself to strangers you don’t even know, or another unrelated mistake. To compound the stupidity, you involve social networking – you Facebook or tweet or YouTube the act – or even simply email details of what you’ve done.

Everyone of us makes impulsively bad decisions (probably not as bad as Weiner, but bad nonetheless). Prior to the internet, you at least had a chance to recover from your past transgressions, as there wasn’t a readily accessible public record of the act unless you happened to be caught on tape (think Nixon, Rodney King, etc.). But now that pretty much every human carries either a camera or video recorder with them at all times (mobile phones), can communicate instantly with a massive audience (Facebook, Twitter, SMS, blogs), and have access to more information than exists in the Library of Congress just by pulling up Google, the equation of how you control sensitive information about yourself has changed radically. Every stranger (and even friend) is like a full service news station with video, distribution and commentary, just waiting to report on your missteps.

Here are three lessons the rest of us can take from the Anthony Weiner affair:

Today Show Uncovers Baby Identity Theft

Identity thieves are increasingly targeting children, in some cases stealing their identities even before they are born.

A TODAY Show/NBC investigation into child identity theft revealed that criminals routinely use a child’s untouched credit record to their advantage and get away with it for years or decades. This story shows how in more and more cases Social Security numbers are being stolen even before the child has been born.

Why is it so easy? Because Social Security numbers are not assigned randomly, meaning that they can predicted with a certain amount of accuracy. A SSN is simply a code that includes the location and date of where and when a baby was born. Thieves have figured out a system to predict these numbers and used them before they have been issued. The federal government maintains that in the next month or so, these numbers will be randomized and harder to predict and therefore, steal.

Once a thief gains access to a legitimate Social Security number, they are able to take out car loans, mortgages and credit cards combining their name with the stolen number. Many banks don’t verify that the name and Social Security number match up because it costs them a few extra pennies. That is exactly how a woman was able to buy a home in my name, because the bank didn’t verify that the SSN belonged to me, not to her.

CIA Uses Facebook Surviellance (The Onion :-)

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Detained at Security for Having a *Bomb*

It’s snowing, non-stop a week ago Tuesday in Denver as I’m trying to catch a standby flight from Denver International Airport to a speech in Sacramento before the afternoon flights get canceled due to weather. I have an hour to spare. I put my bags on the belt and walk through the metal detector without a problem.

Until the TSA screener manning the X-Ray tells me not to move. Literally, he says, “don’t move”. I’ve been standing there for about two minutes when three or four other screeners come over and take a look at whatever is on his screen. I can’t see anything, and he won’t talk to me. When I ask him what the problem is, he won’t even make eye contact with me. But everyone else is looking at me.

Two police officers, or security guards, come and shut the entire line down and send everyone but me into another line. Now about 40 people are looking at me like I’m guilty. And then I stand there for 35 minutes, not allowed to move, not given a single answer of what is happening.

There are 11 people standing around the screen, one of them is taking photos with a special camera and sending them off to someone who keeps calling back on his cell phone. The whole time, I’m getting the sense that they are actually just observing me to see if I get nervous. I don’t look like a terrorist, but suddenly I feel like a terrorist.

Don’t Have a Fraudulent Valentine’s Day

Romance is in the air, but so is fraud.

I hate it when scammers take advantage of you on holidays. In fact, I don’t much like being the person responsible for telling you that fraud goes way up during holidays like Christmas and Valentine’s Day. But it’s my job, and it’s important to me, and you have nothing to worry about if you are using common sense. In case your common sense is lacking due to all of the chocolate, here are some thoughts on Valentines Scams.

In happy and/or busy moments, people tend to let their guard down. Consumers are happier, more trusting, generous and hopeful around Valentine’s Day. This is a good thing. We want people to be happy, in love and celebrating each other.

I just don’t want you to be so distracted that it gives an identity thief an opening to take advantage of you. Around this time there is a rise of online scams, especially where thieves send out malicious links that direct you to a site where you are tricked into giving personal information.

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