Don’t Get Cyber-Scrooged on Cyber Monday!
Why fight parking-lot-road-rage, UFC-sanctioned-psycho-shoppers and 12 a.m.-midnight-start-times on Black Friday when you can shop from the comfort of your laptop or iPad while sipping eggnog on the couch (or more likely, from your office desk)? I’m talking about Cyber Monday, of course – the day that online merchants heavily discount their products and generally give free shipping as well. By shopping online, you get most of the same deals and discounts (some of them better) without the breakneck competition common in stores the day after Thanksgiving.
Online shopping during the holidays is a convenient, green, inexpensive way to celebrate the season with less stress. In fact, it’s such an efficient way to buy gifts that cyber shoppers will spend close to $2 Billion this coming Monday. If you are one of them, take a few steps to add peace-of-mind to your peaceful holidays.
How to Protect Your Private Data Online on Cyber Monday
- Never Shop on a Public Wi-Fi Connection - Although you may trust the baristas at your local coffee shop, you can’t always trust the person sitting next to you. Hackers can easily tap into Wi-Fi connections at public hot spots to steal your identity information. This can be especially dangerous when you are making purchases with your credit card on unsecured connections. Options: surf at home or set up Internet Tethering between your smartphone and laptop or tablet so that you are always surfing on an encrypted connection. Unlike most hot-spot transmissions, your mobile phone communications are encrypted and will give you Internet access from anywhere you can make a call.
Commonly Overlooked Sources of Identity Theft
You’ve heard it all before – conduct online business through secure Wi-Fi only, watch your incoming mail for erroneous credit invitations, check your statements and your credit reports, and set up strong passwords and alerts, yada yada! But here are a few additional times you’ll want to be vigilant, especially this holiday season!
- Car Loans. According to the Financial Crimes Enforcement Network, auto loan identity theft is twice as high as any other form. Most dealerships have you complete paperwork with identifying personal data (name, address, date of birth, phone number) up to and including a loan application, which likely includes your Social Security Number. How is this data handled? Unless you actually purchase the vehicle, and your paperwork becomes part of a permanent file, refuse to complete it. Most dealerships simply toss your paperwork after 30 days if you don’t make a purchase. Their trash receptacle then becomes a pre-qualified source for identity thieves.
- The Pharmacy. Pharmacy records contain your personal identifying information (name, address, date of birth, phone number, insurance plan information, employer and often, your Social Security number). Thieves look anywhere for taking basic information to build a new identity, or to re-fill prescriptions that they can then sell. Make sure your pharmacy asks for your ID, and request confirmation that they shred personal data.
Facebook Gets Slapped on Wrist by FTC for Lack of Privacy
Can social media and privacy mix? The short answer is no. Social media is social by nature (meaning others are involved) and is media based (meaning that the materials are designed to be easily communicated and shared). When something is essentially named Share with Others, privacy is an afterthought. But that doesn’t mean it should be completely non-existant, or at least transparent – so that we know what we are sharing with others.
The FTC (Federal Trade Commission) is about to hold Facebook to stronger safeguards regarding user privacy, but in the end, it won’t matter very much because they are leaving Facebook with lots of wiggle room.
Rumor has it that Facebook will soon have to acquire users’ consent before making changes to privacy policies that affect current user data. That is a total contrast to what they’ve done in the past, which is to rewrite their privacy policies to be less protective without so much as giving users a whiff of the changes to their privacy.
It looks like Facebook, much like happened recently with Google, may have to submit to independent privacy audits annually over the next 20 years. At issue is the fact that the settlement will prohibit Facebook from making information that’s already on the site available to a wider audience without user consent.
Business Killers: Identity Theft and Data Breach Protection FREE WEBINAR
Business Killers: Identity Theft and Data Breach Protection Webinar on November 10
On November 10, I will host an interactive webinar sponsored by Deluxe that will explore how small businesses can protect themselves from identity theft. As someone who lost more than $300,000 and my small business to identity theft, this is a topic I care about deeply. In addition to delivering keynote speeches at conferences, I also provide consulting and guidance to organizations like the Federal Trade Commission, Pfizer and the Department of Defense on how to best protect the sensitive data inside of their organizations.
Register now for tomorrow’s webinar.
During this multi-part webinar, I will provide simple, actionable tools and advice to help small businesses protect their data and retain information privacy. I’ll also explain how the information economy has shifted the competitive landscape and increased our data exposure. Attendees will learn the following:
- The new reality: information does not equal power
- How to think like a spy and apply critical thinking to the power equation
- Manipulation triggers thieves use against your employees and defense techniques
- Interrogation tools to uncover fraud before it erodes your profits and net worth
- Fraud hotspot best practices
- Trends in data theft
- Holiday identity theft prevention tips
Sileo In the Media
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