2:27 pm

The Federal Trade Commission and 35 state attorneys general filed a complaint against the company that “charged that the company used false claims to promote its identity theft protection services,” according to a March 9th FTC press release. LifeLock will be responsible for paying the FTC $11 million dollars as well as an additional $1 million to the 35 state attorneys general.
To clarify a couple of points that aren’t currently being covered by the media:
- LifeLock did make misleading claims about how completely their product protected individuals, but to their credit, they toned those claims down considerably starting about a year ago. In essence then, the ruling pertains to LifeLock of old, not the current company, marketing materials or product offering.
- At about the same time as they changed advertising, LifeLock began adding features to its product that bolstered the quality of its monitoring services.
If LifeLock continues to support and bolster the “engine” underneath its product (namely, the sophisticated identity monitoring services that it has already started adding), it will serve as a very worthwhile product in the identity monitoring space.
Here are a few of the charges in the FTC’s complaint that were in the press release:
11:13 am

The Denver Examiner just published a new article featuring John Sileo entitled; How to avoid the nightmare of identity theft by Ed Hickok.
Local Denver author, John Sileo, embezzler, thief, cyber criminal, felon . . . but in name only, and that’s the point. Identities have power. Accused of crimes he did not commit, Sileo sought to clear his good name by learning everything he could about identity theft, a crime that consumed his life, his business, and threatened to take away his freedom. Now that he has emerged not guilty, he’s become America’s leading professional speaker on identity theft prevention and corporate data privacy. His experiences led him to write the critically acclaimed, award-winning book, Stolen Lives, which was recently chosen as the #1 Business Book at the EVVY Awards….
Click Here to read the entire article.
John Sileo became one of America’s leading Social Networking Speakers and sought-after Identity Theft Experts after he lost his business and more than $300,000 to identity theft and data breach. His clients include the Department of Defense, Pfizer and the FDIC. To learn more about having him speak at your next meeting or conference, contact him by email or on 800.258.8076.
4:28 pm

Why pay for Health Insurance when you can steal it?
As the economy dropped severely in 2009, the instances of Identity Theft continued to rise. With desperate times and individuals struggling, Medical Identity Theft and Health Insurance Fraud reports by emergency rooms have been higher than normal over the past several months. According to Javelin Strategy and Research, in 2009 Medical Record Theft had the longest length of time, 493 days, between the theft and detection by the insured. This also led to the highest fraud amount of $18,480 and the largest mean consumer cost of $2987. That means the average consumer that suffers from Medical Identity Theft pays almost $3000 of his own money to resolve the theft! This shows how the financial repercussions of Medical Identity Fraud are the largest among Identity Fraud types.
There are more than just financial risks to Health Insurance Fraud. If your name is linked with another person’s medical records, their blood type, medical history and medications are recorded on your chart. Inaccurate information can lead to ER and hospital mix ups with health complications that could prove deadly.
10:57 am

Identity Theft Prevention and Recovery Workbook
Order your copy Today to get our special introductory pricing!
The #1 recommendation to prevent Identity Theft is Education. Know what to look for and the steps to take to fight Identity Theft. If you have been a victim, learn which steps to take and in what order to recover your Identity quickly, accurately and safely!
Identity Theft is on the rise and according to Javelin Strategy & Research there were a staggering 11.1 MILLION Identity Fraud victims in 2009 alone. The cost of this handbook is well worth the price of protecting your most valuable asset, your Identity!
This 20 page Workbook includes:
Part I – Prevention
This 10 phase process of Preventing Identity Theft Includes:
- Protecting your credit.
- Knowing what is in your wallet.
- Securing databases and physical documents.
- Being safe when mobile computing.
- Protecting Online presence.
- Travel Safely.
- Social Engineering awareness.
Part II – Recovering from Identity Theft Basics
This 17 step process to recovery your Identity includes:
- Top 15 ways to detect Identity Theft.
- Contacting banks, creditors and credit reporting agencies
- How to keep an accurate Dossier.
- Credit Freezes, Fraud alerts and credit monitoring services.
4:22 pm

Statistics can be dry but these figures could prompt you to zealously guard your most valuable asset, your identity. According to Javelin Strategy and Research, Identity Fraud continues to rise, but mean customer costs and resolution time have decreased. In their latest 2010 Identity Fraud Survey Report they found that Identity fraud has risen to 11.1 MILLION US victims, which is up 12% from 9.9 MILLION in 2008. That is a significant climb.
4.81 % of the US population is a victim of Identity Fraud.
The total fraud amount in 2009 reached 54 BILLION dollars, which is up from 48 BILLION dollars in 2008.
Consumers who monitor their accounts electronically have shorter detection times and their consumer costs are over 50% less.
Social Security Number thefts remain the top breached data and one of the most difficult frauds to detect.
The risk of Identity Theft through social networking has nearly doubled in the last year.
Small Business owners suffer from Identity Fraud at one-and-a-half times the rate of all other adults.
What Can we learn from these new statistics?
To prevent identity theft, it’s imperative that you think critically about what you share freely over the internet and through social networking sites. What you post is permanent, public, and exploitable. Also, remember that early detection of Identity fraud is key to a swift recovery. Electronically monitor your accounts and be aware of what is on your credit report.
9:33 am
The Christian Science monitor published an article last week discussing the involvement of Identity Theft in the Dubai Assassination of a senior Hamas militant. Fake passports were created and used by the suspected hit-squad. The ability for people to easily create these identity documents can create huge personal, professional, and international diplomatic destruction. Occurrences like these show how powerful Identity Theft can be and the extent to which the identity thieves can reach.
2:46 pm
The New York Times recently published an article that discusses the severe changes Facebook has made to privacy settings. This is the last post on these changes and each post gives you details on how to manage these new settings so that you can gradually accumulate your Facebook Privacy.
What Can Google See? (Keep Your Data Off the Search Engines)
When you visit Facebook’s Search Settings page, a warning message pops up. Apparently, Facebook wants to clear the air about what info is being indexed by Google. The message reads:
There have been misleading rumors recently about Facebook indexing all your information on Google. This is not true. Facebook created public search listings in 2007 to enable people to search for your name and see a link to your Facebook profile. They will still only see a basic set of information.
While that may be true to a point, the second setting listed on this Search Settings page refers to exactly what you’re allowing Google to index. If the box next to “Allow” is checked, you’re giving search engines the ability to access and index any information you’ve marked as visible by “Everyone.” As you can see from the settings discussed above, if you had not made some changes to certain fields, you would be sharing quite a bit with the search engines…probably more information than you were comfortable with. To keep your data private and out of the search engines, do the following:
3:48 pm
The New York Times recently published an article that discusses the severe changes Facebook has made to privacy settings. This is the second post on these changes and each post will give you details on how to manage these new settings so that you can gradually accumulate your Facebook Privacy.
Who Can See Your Personal Info?
Facebook has a section of your profile called “personal info,” but it only includes your interests, activities, and favorites. Other arguably more personal information is not encompassed by the “personal info” setting on Facebook’s Privacy Settings page. That other information includes things like your birthday, your religious and political views, and your relationship status.
After last month’s privacy changes, Facebook set the new defaults for this other information to viewable by either “Everyone” (for family and relationships, aka relationship status) or to “Friends of Friends” (birthday, religious and political views). Depending on your own preferences, you can update each of these fields as you see fit. However, we would bet that many will want to set these to “Only Friends” as well. To do so:
- From your Profile page, hover your mouse over the Settings menu at the top right and click “Privacy Settings” from the list that appears.
- Click “Profile Information” from the list of choices on the next page.
10:50 am
The New York Times recently published an article that discusses the severe changes Facebook has made to privacy settings. Each post will give you details on how to manage these new settings and I will break these three topics up so that you can gradually accumulate your Facebook Privacy.
Who Can See The Things You Share? (Status Updates, Photo, Videos, etc.)
Probably the most critical of the privacy changes was the change made to status updates. Although there’s now a button beneath the status update field that lets you select who can view any particular update, the new Facebook default for this setting is “Everyone.” And by everyone, they mean everyone.
If you accepted the new recommended settings then you voluntarily gave Facebook the right to share the information about the items you post with any user or application on the site. Depending on your search settings, you may have also given Facebook the right to share that information with search engines, too.
To change this setting back to something of a more private nature, do the following:
- From your Profile page, hover your mouse over the Settings menu at the top right and click “Privacy Settings” from the list that appears.
- Click “Profile Information” from the list of choices on the next page.
8:00 am
Businesses often make fraud training boring! And that’s bad for their bottom line, because no one ends up remembering anything about the subject.
Too often, fraud and social engineering workshops cover just the concepts that define fraud rather than the feelings that signal it’s happening. The key to training your executives, employees and even customers on fraud is to let them experience what it feels like to be conned. In other words, they need to actually be socially engineered (manipulated into giving away their own private information) several times throughout the training so that they begin to reflexively sense fraud as it is happening. Like learning to throw a ball, there is no substitute for doing it for yourself. Fraud detection is similar; it takes actually doing it (or having it done to you) to fully understand the warning signs. Anything less will leave your audience yawning and uneducated.
This social engineering video was recorded at a fraud training I did recently for the Department of Defense, and it demonstrates how fun it can be to train someone on detecting fraud, and how profitable. As silly as it might seem, the skills necessary to detect fraud can be taught in very entertaining and engaging ways. After watching the video, take a minute to understand the basic skills your employees and executives will need to Stop Fraud: