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Privacy Means Profit: Prevent Identity Theft
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John Sileo on 60 Minutes
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Avoiding Social Spam Hackers on Facebook and Twitter
The post appears like it’s coming from a known friend. It’s enticing (“check out what our old high school friend does for a living now!”), feeds on your curiosity and good nature, begs you to click. A quick peek at the video, a chance to win a FREE iPad or to download a coupon, and presto, you’ve just infected your computer with malware (all the bad stuff that sends your private information to criminals and marketers). Sound like the spam email of days gone by? You’re right – spam has officially moved into the world of social media, and it’s like winning the lottery for cyber thugs.
What is Social Spam?
Nothing more than junk posts on your social media sites luring you to click on links that download malicious software onto your computer or mobile device.
Social media (especially Facebook and Twitter) are under assault by social spam. Even Facebook cautions that the social spam volume is growing more rapidly than their user base. The spam-fighting teams at both Facebook and Twitter are growing rapidly. The previous handful of special engineers has seen the inclusion of lawyers, user-operations managers, risk analysts, spam-science programmers and account-abuse specialists. Spammers are following the growing market share, exploiting our web of social relationships. Most of us are ill-prepared to defend against such spam attacks. Here’s how social spam tends to work:
4 Critical Steps to Mobile Security (iPhones, iPads, Laptops)
Is your favorite gadget burning your bottom line?
No, I’m not referring to the unproductive hours you spend on Angry Birds. I’m talking about mobile security.
Why is Mobile Security So Vital?
Think about the most indispensible gadget you use for work – the one without which you cannot survive. I’m taking a calculated guess here, but I bet your list doesn’t include a photocopier, fax or even a desktop computer. Business people have become highly dependent on digital devices that keep them connected, efficient, flexible and independent no matter where they are. In other words, we are addicted to our mobile gadgets: iPhones, Droids, BlackBerrys, iPads, tablets, laptops and the corresponding Wi-Fi connections that link us to the business world.
To stay nimble and ahead of the game, we must be able to respond to any request (a call, email, social media post, text message), research anything (a client’s background, solutions to a problem) and stay current on what’s happening in our field of influence (breaking news, tweets) even when we are out of the office.
But the same gadgets that give us a distinct competitive advantage, if left unprotected, can give data thieves and unethical competitors a huge and unfair criminal advantage. The net result of organizational data theft can be devastating to your job security, your bottom line, and your long-term reputation. The solution, of course, is to proactively protect your mobile office, whether it’s digital, physical or both. Mobile security is not optional.
Mobile Security Webinar: Defending SmartPhones, iPads, Laptops Against Cyber Attacks
- Are iPhones, Droids and BlackBerry mobile phones secure enough to be used for sensitive business?
- What is App Hijacking and how do I keep it from stealing all of my GPS coordinates, contacts, logins and emails?
- Given that laptops account for almost 50% of workplace data theft, how do I protect myself and my company?
- Are Wi-Fi Hot Spots a recipie for data hijacking disaster and what is the alternative?
- How do I protect my personal and professional files that live in the cloud (Gmail, DropBox)?
Free Webinar - Cyber Attack: Data Defense for Your Mobile Office
In the information economy, tools like the iPad, WiFi and smartphones have shifted the competitive landscape in favor of mobile-savvy businesses. But are you in control of your information, or are you being controlled? Learn how to be in control of your critical information while protecting your business’ mobile-digital assets.
This Webinar series, sponsored by Deluxe®, is a multi-part interactive Webinar series designed to address these topics and provide simple, actionable tools to protect and enhance the efficiency with which you run your business.
In this class, Cyber Attack: Data Defense for your Mobile Office, you will learn how to:
- Protect smartphones and tablets from common attacks, including app hijacking, Wi-fi Sniffing, Link Jacking and other criminal tools.
- Weigh the pros and cons of cloud-computing model (Gmail, SalesForce, online billing).
Zappos Breach: 5 (Foot)Steps for the CEO, 6 for Victims
Let’s say you ordered winter boots for your spouse on Zappos.com (now part of Amazon), which has world-class customer service. You don’t really even shop the competition because someplace in your brain you already trust Zappos to deliver as they always have. Your unquestioned confidence in Zappos is worth a fortune.
And then hackers break in to a server in Kentucky this past weekend and steal private information on 24 million Zappos customers, including (if you are a customer) your name, email address, physical address, phone number, the last four digits of your credit card number and an encrypted version (thank goodness) of your password. Consequently, your junk email folder is overflowing (your email has been illicitly sold to marketing companies), you receive the doom-and-gloom breach notification from Zappos (just like I did), and suddenly, you don’t have quite the same confidence in this best-in-practice business any more. Your shaken confidence in Zappos costs them a fortune. For the foreseeable future, you will pause before using their website again.
“We’ve spent over 12 years building our reputation, brand, and trust with our customers,” Zappos CEO Tony Hsieh said in a note to employees Sunday. “It’s painful to see us take so many steps back due to a single incident.”
Using an iPad to Your Competitive (and Secure) Advantage
If you received an iPad for the holidays (or already have one), you own the most powerful productivity tool invented in the last 20 years – it’s like command central for your life and work. I use the iPad as a step-by-step, centralized way to keep tabs on everything related to my business. Over a cup of coffee, I consume highly-relevant information (no Angry Birds at this point in the day) in a low-stress way simply by clicking through my iPad apps in a consciously prioritized order. I’m not actually taking action on anything at this point, just getting an overview of the appointments, current events, and communications that will make me more effective. That way, when I get down to work, I know exactly what should get my attention. The routine is always the same, so I never have to remember what I need to do except to open my iPad before I officially start the day. The process takes me about 20 minutes, and by the time I get to work, my brain has sorted most of the information and knows where to start. Here’s how I consciously prioritize my apps (see screen shot):
- Calendar (iCal). I look at my calendar first to remind myself of appointments taking place that day.
Top Tips to Stop Travel Identity Theft – Sileo on Fox Business
Identity theft increases a great deal when you are on the road. Start protecting yourself with these Top 5 Identity Theft Tips while traveling:
- Travel Data Light. If you don’t have to take it with you, increase your safety and leave it at home. This includes checkbooks, debit cards, excess credit cards, Social Security cards and any excess digital gadgets. Simplicity is Security!
- Guard Your Devices. Smartphones and tablets are as powerful as laptops. Turn on the auto-lock passcode to keep others out of your information.
- Surf Protected. Stop using the free WiFi hotspots in cafes, airports and hotels, as they are constantly sniffed by cyber criminals. Instead, setup tethering between your mobile phone and tablet or laptop so that you are surfing safely.
- Privacy Please! Instead of leaving loads of data unprotected in your hotel room (a major source of theft), hang your privacy sign on the door and let house cleaning know that you do not want to be disturbed. Lowering traffic lowers risk.
- Mind the Lions at the Watering Hole. Take a minute to watch the video to the left to understand how increasing your awareness in airports, hotels, conferences and restaurants can save you tons of time and money.
Cyber Security Expert Sileo in USA Today
Cyber security expert John Sileo made the front page of the USA Today digital version, and the Money section of the print edition.
Excerpts from the full USA Today Article, Travelers at High Risk of Identity Theft, Experts Say:
“Data theft goes through the roof on the road,” says Sileo, a spokesman for CSID, an identity-protection provider . . . Two key challenges for travelers involve the use of unsecured wireless networks at hotels, airports and other public venues and the infiltration of smartphones through Bluetooth technology . . .
When booking airline tickets, hotels or other arrangements, use a credit card rather than a debit card, because it decreases your liability. And never announce on social networks that you’re leaving town, if only to keep someone from breaking into your home . . .
Hackers also can easily get into computers. One method is a man-in-the-middle attack in which special software inserts a rogue user between the legitimate one and the unsecured wireless network. Experts recommend having updated anti-virus software, encrypting sensitive data and never typing in passwords or credit card numbers over an unsecured wireless network. Even fax and copier machines should be used judiciously, because they can store information, experts say.
Why Facebook is Losing Face (Trust)
Do you have a nagging sense that Facebook isn’t always straight with you about how they share your personal information, photos, posts, friend lists, networks, likes and surfing habits? That they are selling your data in ways that you have never even imagined?
Your instincts are dead on. Facebook has been saying one thing to our faces and doing another behind our backs. Facebook is in pre-IPO mode and has the propaganda machine running overtime like Big Brother at an Animal Farm.
Enter the Federal Trade Commission (FTC). The FTC just released a formal complaint identifying eight counts against Facebook for violating the Federal Trade Commission Act. The FTC confirmed what we’ve always known: Facebook tells us what they think we want to hear, not necessarily the truth. Here are the details of Facebook’s dishonesty:
- Under the guise of increasing user privacy, Facebook has consistently provided their advertisers with ever-expanding access to sensitive user information, not less.
- Contrary to Facebook’s marketing machine, user profiles are assigned a unique User ID that allows applications (e.g. Farmville) to track us as individuals, not as anonymous, aggregated members of a group.
- Even if you restrict all applications’ access to your data, your friends can install applications that allow Facebook to expose your personal information without your consent or knowledge.
Don’t Get Cyber-Scrooged on Cyber Monday!
Why fight parking-lot-road-rage, UFC-sanctioned-psycho-shoppers and 12 a.m.-midnight-start-times on Black Friday when you can shop from the comfort of your laptop or iPad while sipping eggnog on the couch (or more likely, from your office desk)? I’m talking about Cyber Monday, of course – the day that online merchants heavily discount their products and generally give free shipping as well. By shopping online, you get most of the same deals and discounts (some of them better) without the breakneck competition common in stores the day after Thanksgiving.
Online shopping during the holidays is a convenient, green, inexpensive way to celebrate the season with less stress. In fact, it’s such an efficient way to buy gifts that cyber shoppers will spend close to $2 Billion this coming Monday. If you are one of them, take a few steps to add peace-of-mind to your peaceful holidays.
How to Protect Your Private Data Online on Cyber Monday
- Never Shop on a Public Wi-Fi Connection - Although you may trust the baristas at your local coffee shop, you can’t always trust the person sitting next to you. Hackers can easily tap into Wi-Fi connections at public hot spots to steal your identity information. This can be especially dangerous when you are making purchases with your credit card on unsecured connections. Options: surf at home or set up Internet Tethering between your smartphone and laptop or tablet so that you are always surfing on an encrypted connection. Unlike most hot-spot transmissions, your mobile phone communications are encrypted and will give you Internet access from anywhere you can make a call.
Sileo In the Media
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